|Marketing Plan Sample||28.03 KB|
Marketing is an important part of every business, but covering the cost of it can be challenging. In this session, hear from an industry expert and fellow booksellers on their best practices and recommendations for determining your own marketing budget. Guest speakers will be Mark Kaufman of Paz & Associates, Alana Haley of Schuler Books, Ari Gersen of Longfellow Books, and P.K. Sindwani of Towne Book Center.
|Hoosier Bookstore Tour 2019 Details and Tote Bag Example (PDF)||241.35 KB|
|OUAT Here's Harry Merchant Intro (PDF)||263.71 KB|
|Rhode Island IBD Final Passport (PDF)||3.02 MB|
|Rhode Island IBD Passport Press Release (PDF)||325.05 KB|
|Rhode Island IBD Passport Rules (PDF)||72.57 KB|
|East City Bookshop Multi Business Event Notes (PDF)||63.57 KB|
In the second of two meetups on how multi-store events are organized and marketed, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more. Guest speakers include Beth Stroh of Viewpoint Books, Jessica Palacios of Once Upon a Time, Laurie Gillman of East City Bookshop, and Elissa Sweet of Bank Square Books and Savoy Bookshop & Café
In the first of two meetups on how multi-store events are organized and marketed, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports. Guest speakers will be Clarissa Murphy of Silver Unicorn Bookstore; Katie Eelman of Papercuts J.P.; Eric Lorberer of the literary organization Rain Taxi; Tom Nissley of Phinney Books; and Jessica Stockton Bagnulo of Greenlight Bookstore.