Education Resources

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Counterspeak: When They Come for You

Counterspeak: When They Come for You (December 4, 2019)
Content related to the education session, Counterspeak: When They Come for You .
Topic:
  • Advocacy
Tags:  None

Counterspeak: A Look Into the Free Speech Positions of the Democratic Nominees

Counterspeak: A Look Into the Free Speech Positions of the Democratic Nominees (November 20, 2019)
Content related to the education session, Counterspeak: A Look Into the Free Speech Positions of the Democratic Nominees .
Topic:
  • Advocacy
Tags:  None

Marketing Meetup - How to Determine Your Marketing Budget

Marketing Meetup - How to Determine Your Marketing Budget (November 7, 2019)
Content related to the education session, Marketing Meetup - How to Determine Your Marketing Budget ABA Meetups.
AttachmentSize
PDF icon Marketing Plan Sample28.03 KB
Topic:
  • Marketing & PR
Tags:  None

Marketing is an important part of every business, but covering the cost of it can be challenging. In this session, hear from an industry expert and fellow booksellers on their best practices and recommendations for determining your own marketing budget. Guest speakers will be Mark Kaufman of Paz & Associates, Alana Haley of Schuler Books, Ari Gersen of Longfellow Books, and P.K. Sindwani of Towne Book Center.

Counterspeak: Big Tech's Threat to Free Speech

Counterspeak: Big Tech's Threat to Free Speech (October 2, 2019)
Content related to the education session, Counterspeak: Big Tech's Threat to Free Speech .
Topic:
  • Advocacy
Tags:  None

Counterspeak: Banned Books Week Special Episode

Counterspeak: Banned Books Week Special Episode (September 19, 2019)
Content related to the education session, Counterspeak: Banned Books Week Special Episode .
Topic:
  • Advocacy
Tags:  None

Counterspeak: Reflecting on the Book Industry's Free Speech Legacy With ABA CEO Oren Teicher

Counterspeak: Reflecting on the Book Industry's Free Speech Legacy With ABA CEO Oren Teicher (September 4, 2019)
Content related to the education session, Counterspeak: Reflecting on the Book Industry's Free Speech Legacy With ABA CEO Oren Teicher .
Topic:
  • Advocacy
Tags:  None

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2 (August 8, 2019)
Content related to the education session, Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2 ABA Meetups.
Topic:
  • Marketing & PR
Tags:
  • Events

In the second of two meetups on how multi-store events are organized and marketed, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more. Guest speakers include Beth Stroh of Viewpoint Books, Jessica Palacios of Once Upon a Time, Laurie Gillman of East City Bookshop, and Elissa Sweet of Bank Square Books and Savoy Bookshop & Café

Counterspeak: Drag Queen Story Hour and Free Speech

Counterspeak: Drag Queen Story Hour and Free Speech (August 7, 2019)
Content related to the education session, Counterspeak: Drag Queen Story Hour and Free Speech .
Topic:
  • Advocacy
Tags:  None

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1 (July 25, 2019)
Content related to the education session, Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1 ABA Meetups.
Topic:
  • Buying and Selling
Tags:
  • Events

In the first of two meetups on how multi-store events are organized and marketed, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports. Guest speakers will be Clarissa Murphy of Silver Unicorn Bookstore; Katie Eelman of Papercuts J.P.; Eric Lorberer of the literary organization Rain Taxi; Tom Nissley of Phinney Books; and Jessica Stockton Bagnulo of Greenlight Bookstore.

Counterspeak: Assange, Amazon, and Antitrust

Counterspeak: Assange, Amazon, and Antitrust (July 3, 2019)
Content related to the education session, Counterspeak: Assange, Amazon, and Antitrust .
Topic:
  • Advocacy
Tags:  None

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