Education Resources

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Closing Keynote: Alyssa Milano

Closing Keynote: Alyssa Milano (June 28, 2019)
Content related to the education session, Closing Keynote: Alyssa Milano Children's Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Actress Alyssa Milano is a lifelong activist who is passionate about fighting for human rights. In addition to being named a National Ambassador by UNICEF and a 2017 Person of the Year by Time, Milano speaks to kids around the country about the importance of voting and teaches them how to fill out a ballot. Most recently, Milano popularized the #MeToo hashtag. She lives in Los Angeles with her husband and two kids.

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Diversity, Equity & Inclusion: Representation in Publishing: Why it Matters and Where Publishing is Headed

Diversity, Equity & Inclusion: Representation in Publishing: Why it Matters and Where Publishing is Headed (June 28, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Representation in Publishing: Why it Matters and Where Publishing is Headed Children's Institute 2019.
Topic:
  • Diversity & Inclusion
Tags:
  • Children's Bookselling

In this session, a panel of diverse publishers will share their experiences in publishing, including how the industry is changing, where it still needs to grow, and efforts bookstores can take to raise awareness, lift voices, and support authors of color.

Hannah Oliver Depp, Loyalty Bookstore (Silver Spring, MD); Chris Myers, Make Me a World (New York, NY) ; Namrata Tripathi, Kokila Press (New York, NY); Rebecca Wells, Porter Square Books (Cambridge, MA)

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Operations & Finances: Utilizing Co-op

Operations & Finances: Utilizing Co-op (June 28, 2019)
Content related to the education session, Operations & Finances: Utilizing Co-op Children's Institute 2019.
AttachmentSize
PDF icon Utilizing Coop Presentation (PDF)4.96 MB
Topic:
  • Finance
  • Operations
Tags:
  • Owners and Managers

“Co-op” is a word booksellers often hear from publishers, but it can be quite confusing to try to decipher what it is. In this session, bookstores that maximize their spending using co-op dollars will share with attendees:

  • What co-op is
  • Where co-op comes from
  • How a store can save by using their accrued co-op dollars

Jenny Cohen, Waucoma Bookstore (Hood River, OR)

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Operations & Finances: Utilizing Co-op (June 28, 2019)
Content related to the education session, Operations & Finances: Utilizing Co-op Children's Institute 2019.
AttachmentSize
PDF icon Utilizing Coop Presentation (PDF)4.96 MB
Topic:
  • Finance
  • Operations
Tags:
  • Owners and Managers

“Co-op” is a word booksellers often hear from publishers, but it can be quite confusing to try to decipher what it is. In this session, bookstores that maximize their spending using co-op dollars will share with attendees:

  • What co-op is
  • Where co-op comes from
  • How a store can save by using their accrued co-op dollars

Jenny Cohen, Waucoma Bookstore (Hood River, OR)

Watch video from this event.

Buying & Selling: Selling Direct to Schools

Buying & Selling: Selling Direct to Schools (June 28, 2019)
Content related to the education session, Buying & Selling: Selling Direct to Schools Children's Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Bookstores that sell direct to schools are an invaluable resource to the local community and have made use of a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with attendees how they, too, can foster a relationship with school districts and add to their store’s bottom line. In this session, booksellers will learn:

  • Creating teacher wish lists and classroom requests
  • Tips on book fair distribution
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services with schools
  • Best Practices for working with educational publishers

Rebecca Crosswhite, Rediscovered Bookshop (Boise, ID); Kenny Brechner, Devaney, Doak & Garrett (Farmington, ME); Lauren Casey, Second Star to the Right Books (Denver, CO); Hannah DeCamp, Avid Bookshop (Athens, GA)

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Afternoon Keynote: Elizabeth Acevedo

Afternoon Keynote: Elizabeth Acevedo (June 28, 2019)
Content related to the education session, Afternoon Keynote: Elizabeth Acevedo Children's Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Elizabeth Acevedo is the author of The Poet X, which won the National Book Award for Young People’s Literature, the Michael L. Printz Award, the Pura Belpré Award, and the Boston Globe-Horn Book Award. She is a National Poetry Slam champion and holds an MFA in creative writing from the University of Maryland. She lives with her partner in Washington, D.C.

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Programming & Partnerships: Customer Loyalty Programs

Programming & Partnerships: Customer Loyalty Programs (June 28, 2019)
Content related to the education session, Programming & Partnerships: Customer Loyalty Programs Children's Institute 2019.
Topic:
  • Operations
Tags:
  • Owners and Managers

There’s nothing like walking into your favorite bookstore and being on a first-name basis with the staff. Why not say, “Thank you for being a friend,” and reward customers’ loyalty with a frequent buyer card, membership subscription, or other benefit program that will keep them coming back over and over again? A panel of booksellers with robust customer loyalty programs will share:

  • Background on their store’s customer loyalty programs
  • How to create a program that rewards the customer but also the store
  • How to onboard customers
  • How to market the program
  • How to integrate a new program into your store’s culture

Cathy Fiebach, Main Point Books (Wayne, PA); Bethany Strout, Tattered Cover (Denver, CO); Dave Richardson, Blue Marble Books (Fort Thomas, KY); Dane Ferguson, Ferguson Books and More (Grand Forks, ND)

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Advanced Bookselling & Special Topics: Author Event Grids

Advanced Bookselling & Special Topics: Author Event Grids (June 28, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Author Event Grids Children's Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • Events

You know you want to bring authors to your store and into area schools, but how do you begin to ask publishers? Two words: “Author Grids.” In this session, panelists who have mastered the author grid will share with attendees:

  • Tips for a perfect pitch
  • The power of your sales rep
  • How to create a stellar general event profile
  • How to anticipate attendance
  • How to request access to grids

Joy Dallanegra Sanger, ABA (White Plains, NY); Lara Phan, Random House (New York, NY); Samantha Hendricks, Schuler Books (Grand Rapids, MI); Emily Hall, Main Street Books (St. Charlse, MO); Melissa Campion, Macmillan (New York, NY)

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Buying & Selling: Subscription Boxes

Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling

With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking

Sami Thomason, Square Books (Oxford, MS); Lauren Savage, The Reading Bug (San Carlos, CA); Kathy Burnette, The Brain Lair (South Bend, IN); Kim Tano, Powell's Books (Portland, OR)

Watch video from this event.
Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling

With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking

Sami Thomason, Square Books (Oxford, MS); Lauren Savage, The Reading Bug (San Carlos, CA); Kathy Burnette, The Brain Lair (South Bend, IN); Kim Tano, Powell's Books (Portland, OR)

Watch video from this event.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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