Education Resources

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Events/Programs: Creating Profitable Events

Events/Programs: Creating Profitable Events (January 23, 2020)
Content related to the education session, Events/Programs: Creating Profitable Events Winter Institute 2020.
Topic:
  • Operations
Tags:
  • Events

Events draw foot traffic, residual sales, and often media coverage for our stores. What they don't always draw is profit. But even in today's economic climate of rising minimum wages and other costs, we can produce events that serve both our communities and our profitability. In this session, we'll look at how to execute successful events through planning, budget creation, profit-and-loss analyses, and other tools professional event planners use to help manage the workload and the bottom line. We'll also discuss one of the most important aspects of all—valuing your time and expertise and then charging accordingly, even for authorless events. This session will be presented by Cindy Dach, CEO of Changing Hands Bookstore and is part of the store's professional development series. Panelists: Cindy Dach, Changing Hands Bookstore (Tempe, AZ)

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Indies Introduce: Booksellers Present Debut Authors

Indies Introduce: Booksellers Present Debut Authors (January 23, 2020)
Content related to the education session, Indies Introduce: Booksellers Present Debut Authors Winter Institute 2020.
Topic:
  • Bookselling Essentials
Tags:  None

Indies Introduce is about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the Winter/Spring 2020 Indies Introduce list, which, according to Destenie Fafard of Cellar Door Books (Riverside, CA), provides panelists with “the privilege of reading debut authors’ work and giving a spotlight to those who perhaps wouldn’t be seen without our platform.” Many of the Winter/Spring 2020 Indies Introduce debut authors will be present to read a short passage and answer a question posed by one of the panelists. Authors will be available to sign copies of their debut books following the presentation.

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Technology: Your Bookstore's Podcast

Technology: Your Bookstore's Podcast (January 23, 2020)
Content related to the education session, Technology: Your Bookstore's Podcast Winter Institute 2020.
Topic:
  • Marketing & PR
Tags:
  • Technology

Podcasting has become an increasingly popular way to supplement your store’s programming, boost sales, and generate interest in your store among the literary community and beyond. In this session, we will discuss how to decide if a podcast makes sense for your store, different philosophies regarding the creation of content, the best recording equipment and editing software, different publishing platforms, and how to work with publishers and authors to promote their work and yours. Jason Jefferies, general manager of Quail Ridge Books, host of the store’s podcast, Bookin', and co-director of the North Carolina Book Festival, will moderate this panel. Panelists: Jason Jefferies, Quail Ridge Books (Raleigh, NC), Annie Jones, The Bookshelf (Thomasville, GA), Alena Jones, Seminary Co-op Bookstore and 57th Street Books (Chicago, IL), Layla Saad, author, Sourcebooks

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Leverage Local: Actionable Ideas from Baltimore Indie Retail

Leverage Local: Actionable Ideas from Baltimore Indie Retail (January 23, 2020)
Content related to the education session, Leverage Local: Actionable Ideas from Baltimore Indie Retail Winter Institute 2020.
Topic:
  • Marketing & PR
Tags:  None

Being an independent bookstore in today’s retail environment means working tirelessly to stay connected and relevant to your customers in the store and online, while simultaneously participating in your greater community by advocating for independent retail as a key to downtown economic stability. It’s a big job! And all independent retailers, not just booksellers, are meeting this challenge in various ways. Come to this session to hear from Baltimore’s diverse and unique independent retailer stars, ask questions, and discover ideas to apply to your bookstore. Panelists: Dan Cullen, ABA (White Plains, NY), Tom Mansfield, Charm City Run (Baltimore, MD), Claudia Towles, aMuse Toys (Baltimore, MD), Mark Wasson, A Few Cool Hardware Stores (Washington, D.C./Baltimore, MD/Alexandria, VA), Dan Cullen, ABA (White Plains, NY)

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Inventory: Boost Sales and Increase Your Customer Base with Genre Titles

Inventory: Boost Sales and Increase Your Customer Base with Genre Titles (January 23, 2020)
Content related to the education session, Inventory: Boost Sales and Increase Your Customer Base with Genre Titles Winter Institute 2020.
Topic:
  • Bookselling Essentials
Tags:
  • Genre
  • Romance

If you want to boost your sales numbers, this is the session for you! Genre titles include a broad category of topics, including fantasy, science fiction, western, romance, horror, mystery, dystopia, and more. And readers of these genres are often heavily invested in purchasing these titles and participating in the fandom through events, cosplay, and more. Bookseller panelists will review the financial impact of increased attention on genre titles. Panelists: Jenny Cohen, Waucoma Bookstore (Hood River, OR), Amber Brown, Quail Ridge Books (Raleigh, NC), Danny Caine, The Raven Book Store (Lawrence, KS), Emily Hall Schroen, Main Street Books (St. Charles, MO)

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Breakfast Keynote: Jennifer Finney Boylan: Gender and Resistance

Breakfast Keynote: Jennifer Finney Boylan: Gender and Resistance (January 23, 2020)
Content related to the education session, Breakfast Keynote: Jennifer Finney Boylan: Gender and Resistance Winter Institute 2020.
Topic:
  • Bookselling Essentials
Tags:  None

Join bestselling novelist, memoirist, and short story writer Jennifer Finney Boylan as she explores the radical act of telling stories and the powerful role narrative plays as a catalyst for social change. Professor Jennifer Finney Boylan, author of fifteen books, is the inaugural Anna Quindlen Writer in Residence at Barnard College of Columbia University. Her column appears on the op-ed page of The New York Times on alternate Wednesdays. She serves on the Board of Trustees of PEN America. From 2011 to 2018 she served on the Board of Directors of GLAAD and also provided counsel for the TV series Transparent and I Am Cait. Her 2003 memoir, She’s Not There: A Life in Two Genders was the first bestselling work by a transgender American. A novelist, memoirist, and short story writer, she is also a nationally known advocate for human rights. She lives in New York City, and in Belgrade Lakes, Maine, with her wife, Deedie. They have a son, Sean and a daughter, Zai. Good Boy will be published by Celadon Books in April 2020.

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Technology: IndieCommerce for Small Stores

Technology: IndieCommerce for Small Stores (January 22, 2020)
Content related to the education session, Technology: IndieCommerce for Small Stores Winter Institute 2020.
Topic:
  • Bookselling Essentials
Tags:
  • Technology

E-commerce is too expensive, complicated, and time consuming for small or micro store, right? Wrong! If you have a micro store with yourself as the sole proprietor or with only a few staff, this session is for you. IndieCommerce Senior Manager Geetha Nathan will moderate a panel of booksellers from small stores who will walk attendees through their decision to include e-commerce, how they used the opportunity to expand their brand, and the resulting impact to both their customer base and bottom line. Panelists: Geetha Nathan, ABA (White Plains, NY), Rebekah Shoaf, Boogie Down Books (New York, NY), Doloris Vest, Book No Further (Roanoke, VA), Seth Marko, The Book Catapult (San Diego, CA)

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A (Feminist) Field Guide to Nonexistence with Rebecca Solnit

A (Feminist) Field Guide to Nonexistence with Rebecca Solnit (January 22, 2020)
Content related to the education session, A (Feminist) Field Guide to Nonexistence with Rebecca Solnit Winter Institute 2020.
Topic:
  • Bookselling Essentials
Tags:  None

Rebecca Solnit, the author of more than 20 critically acclaimed books, has long been championed by independent booksellers. In this Wi15 keynote event — “A (Feminist) Field Guide to Nonexistence” — she will talk about her formation as a feminist and a writer in the face of a misogynistic American society, how she discovered her voice as a woman and an author, and what it means to speak out in a society that prefers women to be silent. Rebecca Solnit is the author of A Field Guide to Getting Lost, The Faraway Nearby, A Paradise Built in Hell, River of Shadows, and Wanderlust: A History of Walking. She is also the author of Men Explain Things to Me and many essays on feminism, activism and social change, hope, and the climate crisis. 2003 book, River of Shadows, won the National Book Critics Circle Award and the Lannan Literary Award; her 2013 book, The Faraway Nearby, was a finalist for the National Book Critics Circle Award, and her most recent collection of essays, Call Them By Their True Names, was longlisted for the National Book Award and the Kirkus Prize. Her forthcoming book, Recollections of My Nonexistence, will be published by Viking in March 2020.

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Finance: Cost Cutting with ABACUS

Finance: Cost Cutting with ABACUS (January 22, 2020)
Content related to the education session, Finance: Cost Cutting with ABACUS Winter Institute 2020.
AttachmentSize
PDF icon Cost Cutting with ABACUS (PDF)116.33 KB
Topic:
  • Finance
Tags:
  • ABACUS

ABACUS is the financial benchmarking survey that provides actionable, store-specific financial data as well as overall data on the financial health of independent bookstores for those who submit to the survey. Whether or not you submit, you will find this session full of helpful guidelines and suggestions for increasing store profitability. Not sure what ABACUS is or if it’s applicable to you? This is the perfect place to find your answers. Panelists: Pete Mulvihill, Green Apple Books (San Francisco, CA), Donna Garban, Little City Books (Hoboken, NJ), Suzanna Hermans, Oblong Books and Music (Millerton, NY), Angela Schwesnedl, Moon Palace Books (Minneapolis, MN)

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Inventory: Reimagining the Backlist Canon for Our Time

Inventory: Reimagining the Backlist Canon for Our Time (January 22, 2020)
Content related to the education session, Inventory: Reimagining the Backlist Canon for Our Time Winter Institute 2020.
Topic:
  • Diversity & Inclusion
Tags:  None

An independent bookstore's backlist exemplifies the independence of the store as an institution, as well as the creators of the book space, and its customers. It is through this curation, experiences and learning opportunities are created that reflect a bookstore's community and propels the business and its community forward. This session will provide insight into how to serve a community by going beyond the classics and the methods and challenges faced in curating a backlist representative of the bookstore's culture. Panelists: Paul Yamazaki, City Lights Booksellers and Publishers (San Francisco, CA) , Derrick Young, MahoganyBooks (Washington, DC) , Rio Cortez, Schomburg Shop (Harlem, NY), Clarissa Hadge, Trident Booksellers (Boston, MA), Alena Jones, Seminary Co-op Bookstore (Chicago, IL)

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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