Education Resources

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Marketing Meetup - Marketing Your Store to a School: Revisited

Marketing Meetup - Marketing Your Store to a School: Revisited (June 25, 2020)
Content related to the education session Marketing Meetup - Marketing Your Store to a School: Revisited, ABA Marketing Meetups.
AttachmentSize
Plain text icon GMT20200625-170748_Marketing-.txt6.42 KB
Topic:
  • Marketing & PR
Tags:
  • Children's Bookselling
  • Events

ABA is revisiting the topic of "Marketing Your Store to a School" with a focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person. Booksellers will hear about the changes bookseller panelists have made or are considering making and get fresh points of view from booksellers just beginning the process.

Guest Speakers include:
Cathy Berner, Blue Willow Bookshop, Houston, Texas
Stephanie Heinz, Print: A Bookstore, Portland, Maine
Jamie Anderson, Duck’s Cottage, Duck, North Carolina
Emily Woods, McNally Jackson, New York City, New York
Kathy Burnette, The Brain Lair, South Bend, Indiana
Suzi Hough, Hicklebee’s, San Jose, California

 
Please note this video has been edited from the original recording. 

ABA Coffee Break, June Afternoon Session #4

ABA Coffee Break, June Afternoon Session #4 (June 23, 2020)
Content related to the education session ABA Coffee Break, June Afternoon Session #4, Coffeebreak.
Watch video from this event.
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break, June Afternoon Session #4 (June 23, 2020)
Content related to the education session ABA Coffee Break, June Afternoon Session #4, Coffeebreak.
AttachmentSize
Plain text icon GMT20200623-184837_ABA-Coffee.txt5.49 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break, June Afternoon Session #3

ABA Coffee Break, June Afternoon Session #3 (June 16, 2020)
Content related to the education session ABA Coffee Break, June Afternoon Session #3, Coffeebreak.
Watch video from this event.
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break, June Afternoon Session #3 (June 16, 2020)
Content related to the education session ABA Coffee Break, June Afternoon Session #3, Coffeebreak.
AttachmentSize
Plain text icon GMT20200616-185814_ABA-Coffee.txt3.33 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Technology Meetup - Using Chatbots for Online Orders

Technology Meetup - Using Chatbots for Online Orders (June 11, 2020)
Content related to the education session Technology Meetup - Using Chatbots for Online Orders, ABA Technology Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Technology

This session features Angela Trigg of Haunted Bookshop in Mobile, Alabama, who has created a chatbot through which customers can place orders on the store’s website. The chatbot can detect if someone wants to order a book and then asks questions (like title, author, etc.) and records the answers to create an order note for the store through a third-party service. Booksellers will hear about the online tools Trigg used and how she set it up, as well as see a demonstration of how it works from the customer side.

 

ABA Coffee Break, June Afternoon Session #2

ABA Coffee Break, June Afternoon Session #2 (June 9, 2020)
Content related to the education session ABA Coffee Break, June Afternoon Session #2, Coffeebreak.
Watch video from this event.
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break, June Afternoon Session #2 (June 9, 2020)
Content related to the education session ABA Coffee Break, June Afternoon Session #2, Coffeebreak.
AttachmentSize
Plain text icon GMT20200609-185754_ABA-Coffee.txt4.52 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break, June Afternoon Session Special Edition with Left Bank Books

ABA Coffee Break, June Afternoon Session Special Edition with Left Bank Books (June 4, 2020)
Content related to the education session ABA Coffee Break, June Afternoon Session Special Edition with Left Bank Books, Coffeebreak.
Watch video from this event.
Topic:
  • Operations
Tags:
  • 101

This is a special session of the ABA’s Coffee Break series that features Kris Kleindienst and Cliff Helm of Left Bank Books in St. Louis, Missouri, who discuss their past and present experience as a store in the center of race-related protests.

Marketing Meetup - Retaining New Customers Part 2

Marketing Meetup - Retaining New Customers Part 2 (June 4, 2020)
Content related to the education session Marketing Meetup - Retaining New Customers Part 2, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Technology

“How to Make Friends and Influence Purchases: Digital Marketing’s Self-Help Guide to Customer Retention.”

For Part 2 on Retaining New Customers, Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more. 

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