Education Resources

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Counterspeak: Free Speech and Legislative Mayhem

Counterspeak: Free Speech and Legislative Mayhem (February 13, 2019)
Content related to the education session, Counterspeak: Free Speech and Legislative Mayhem.
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Thriving as a New Bookstore Owner

Thriving as a New Bookstore Owner (January 25, 2019)
Content related to the education session, Thriving as a New Bookstore Owner at Winter Institute 2019.
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If you have been in business for five years or fewer, this is the session for you. Hear from booksellers who will look back over those first critical years and share tips for making it through the next five.

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IndieCommerce Can Probably Do That For Your Website!

IndieCommerce Can Probably Do That For Your Website! (January 25, 2019)
Content related to the education session, IndieCommerce Can Probably Do That For Your Website! at Winter Institute 2019.
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IndieCommerce™ is the ABA’s e-commerce platform for independent bookstores. The system provides the tools for indie bookstores to create unique, content-rich, and easy-to-operate, fully transactional, e-commerce enabled websites. Over the past few years, the IndieCommerce team has been working closely with booksellers to to help them achieve their online marketing and sales goals. This session will highlight some of the most impactful changes that individual stores have made to their websites over the past year, including before and after examples.

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Expect the Unexpected: Planning for Store Longevity

Expect the Unexpected: Planning for Store Longevity (January 25, 2019)
Content related to the education session, Expect the Unexpected: Planning for Store Longevity at Winter Institute 2019.
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PDF icon Planning for Store Longevity pdf48.31 KB
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The ability to stay in business for decades—and longer—means weathering change by staying adaptable and flexible. Customer relationships and sales are just part of the equation that can ensure the longevity of a business and even turn it into a celebrated, longstanding institution. Careful planning and understanding of your store’s resources, a flexible business plan, continuously improving operations, and a culture that willingly embraces change in order to adapt and improve are all factors that influence where your business will be around in 5, 10, or 20 years—or more. A a panel of longtime booksellers will lead this not-to-be-missed conversation.

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Dazzling In-Store Displays

Dazzling In-Store Displays (January 25, 2019)
Content related to the education session, Dazzling In-Store Displays at Winter Institute 2019.
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You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.

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ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read

ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read (January 25, 2019)
Content related to the education session, ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read at Winter Institute 2019.
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Graphic novels can be a useful springboard into reading for reluctant readers, but they can also serve as a vehicle to launch readers into the symbiotic relationship between text and visuals. In this session, attendees will learn from booksellers and experts:

  • How the role of graphic novels has evolved in the bookstore and literacy
  • How to have a productive conversation with staff and customers about graphic novels
  • Types of programming that highlight and elevate the genre
  • The importance and impact of the representation of diverse characters in graphic novels
  • What the current educational terrain looks like and how bookstores can work with school libraries to incorporate graphic novels into the curriculum
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Managing a Multi-Location Business

Managing a Multi-Location Business (January 25, 2019)
Content related to the education session, Managing a Multi-Location Business at Winter Institute 2019.
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If you are thinking about opening a second location -- or if you have recently done so -- this session is for you. A panel of experts who have been through the process will share tips and provide insight on how to know if opening a second store is the correct decision for your business, and if so, how to navigate the process. The topics discussed will include:

  • Review: Make sure your business is currently financially stable
  • Resources: monetary, staffing, and current owner responsibilities
  • Financing: Accessing traditional financing and other options

Market research: Ensuring your choice for the second location is sound

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Independent Bookstore Day

Independent Bookstore Day (January 25, 2019)
Content related to the education session, Independent Bookstore Day at Winter Institute 2019.
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On April 28, indie booksellers will celebrate the fifth annual Independent Bookstore Day (IBD). In this panel, new concepts and a new ordering system will be revealed. Attendees will hear from booksellers who have figured out how to make the most of IBD and increase their sales dramatically. It takes a little effort and imagination, but having a highly successful Independent Bookstore Day doesn’t have to tax your staff or break the bank. Booksellers will learn:

  • How to order and make the most of the IBD exclusive merchandise
  • How to throw a party that will get people into your store
  • How to publicize your store’s party
  • How to take advantage of social media

 

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Mixing Bookstores and Bars

Mixing Bookstores and Bars (January 25, 2019)
Content related to the education session, Mixing Bookstores and Bars at Winter Institute 2019.
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Independent bookstores are champions of innovation when it comes to business models. For the last few years, many bookstores have added bars to their business model by blending books with booze. This session will feature booksellers from both small and large stores who have experienced the successes and challenges of this business model.

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Edelweiss Presents: The New Shelf Report

Edelweiss Presents: The New Shelf Report (January 25, 2019)
Content related to the education session, Edelweiss Presents: The New Shelf Report at Winter Institute 2019.
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Edelweiss+Analytics is excited to present the new Shelf Report, created to help bookstores succeed against competitive pressures by providing unique decision intelligence. This new tool provides benchmarks for your store’s inventory, using the aggregate performance of hundreds of other independent bookstores on four key measures of sales and inventory health – across genres. Join us to learn more about how this tool can help you view your store from the outside-in and point to where you can focus your attention to make sure your inventory is working its hardest for you.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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