Education Resources

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Dazzling In-Store Displays

Dazzling In-Store Displays (January 25, 2019)
Content related to the education session, Dazzling In-Store Displays Winter Institute 2019.
Topic:
  • Marketing & PR
Tags:
  • 101

You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.

Tess Coats, Spur Line Supply Co. (Albuquerque, NM); Luisa Smith, Book Passage (Corte Madera, CA); Katie McGinley, Wild Rumpus (Minneapolis, MN); Meg Smith, ABA (White Plains, NY)

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ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read

ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read (January 25, 2019)
Content related to the education session, ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read Winter Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • Children's Bookselling

Graphic novels can be a useful springboard into reading for reluctant readers, but they can also serve as a vehicle to launch readers into the symbiotic relationship between text and visuals. In this session, attendees will learn from booksellers and experts:

  • How the role of graphic novels has evolved in the bookstore and literacy
  • How to have a productive conversation with staff and customers about graphic novels
  • Types of programming that highlight and elevate the genre
  • The importance and impact of the representation of diverse characters in graphic novels
  • What the current educational terrain looks like and how bookstores can work with school libraries to incorporate graphic novels into the curriculum

Justin Colussy-Estes, Little Shop of Stories (Decatur, GA); Ashley Delacqua, University of New Mexico (Albuquerque, NM); Lee Francis, Red Planet Books & Comics (Albuquerque, NM); Javier Ramirez, The Book Table (Oak Park, IL)

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Managing a Multi-Location Business

Managing a Multi-Location Business (January 25, 2019)
Content related to the education session, Managing a Multi-Location Business Winter Institute 2019.
Topic:
  • Operations
Tags:
  • Owners and Managers

If you are thinking about opening a second location -- or if you have recently done so -- this session is for you. A panel of experts who have been through the process will share tips and provide insight on how to know if opening a second store is the correct decision for your business, and if so, how to navigate the process. The topics discussed will include:

  • Review: Make sure your business is currently financially stable
  • Resources: monetary, staffing, and current owner responsibilities
  • Financing: Accessing traditional financing and other options

Market research: Ensuring your choice for the second location is sound

Chris Morrow, Northshire Bookstore (Manchester Center, VT); Fabian Paagman, Paagman's (Den Haag, The Netherlands); Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY); Ron Tucker, Politics and Prose Bookstore (Washington DC)

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Mixing Bookstores and Bars

Mixing Bookstores and Bars (January 25, 2019)
Content related to the education session, Mixing Bookstores and Bars Winter Institute 2019.
Topic:
  • Operations
Tags:
  • Owners and Managers

Independent bookstores are champions of innovation when it comes to business models. For the last few years, many bookstores have added bars to their business model by blending books with booze. This session will feature booksellers from both small and large stores who have experienced the successes and challenges of this business model.

Aaron Curtis, Books & Books (Coral Gables, FL); Donna Paz Kaufman, Story and Song Bookstore Bistro (Fernandina Beach, FL); Tom Roberge, Riffraff Bookstore and Bar (Providence, RI); Nicole Sullivan, BookBar (Denver, CO)

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Edelweiss Presents: The New Shelf Report

Edelweiss Presents: The New Shelf Report (January 25, 2019)
Content related to the education session, Edelweiss Presents: The New Shelf Report Winter Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • Technology

Edelweiss+Analytics is excited to present the new Shelf Report, created to help bookstores succeed against competitive pressures by providing unique decision intelligence. This new tool provides benchmarks for your store’s inventory, using the aggregate performance of hundreds of other independent bookstores on four key measures of sales and inventory health – across genres. Join us to learn more about how this tool can help you view your store from the outside-in and point to where you can focus your attention to make sure your inventory is working its hardest for you.

John Rubin, Above the Treeline (Ann Arbor, MI); Joe Foster, Above the Treeline (Ann Arbor, MI)

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Do We Need to Talk? ​Surviving the Political ​& Cultural ​Divide With Your Co-Workers

Do We Need to Talk? ​Surviving the Political ​& Cultural ​Divide With Your Co-Workers (January 25, 2019)
Content related to the education session, Do We Need to Talk? ​Surviving the Political ​& Cultural ​Divide With Your Co-Workers Winter Institute 2019.
Topic:
  • Diversity & Inclusion
Tags:
  • 101
  • Owners and Managers

Divisive political commentary and ongoing reports of cultural and social misconduct continue to be highlighted in both national and local media. Because bookstores are both unique meeting places and businesses, many booksellers are struggling with how to navigate the resulting personal and professional pressures. What are the questions that owner/managers and staff should be asking that can lead to fruitful discussions and solutions? If you have found yourself thinking about this and discussing it with colleagues, please join the conversation. Facilitated by a professional moderator, this is an opportunity for booksellers to participate in this important discussion.

Robert DelCampo, University of New Mexico (Albuquerque, NM); Bradley Graham, Politics and Prose Bookstore (Washington, DC); Amanda Ibarra, Flyleaf Books (Chapel Hill, NC); Lane Jacobson, Paulina Springs Books (Paulina Springs, OR); Angela Maria Spring, Duende District Books (Albuquerque, NM)

Independent Bookstore Day

Independent Bookstore Day (January 25, 2019)
Content related to the education session, Independent Bookstore Day Winter Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • Events

On April 28, indie booksellers will celebrate the fifth annual Independent Bookstore Day (IBD). In this panel, new concepts and a new ordering system will be revealed. Attendees will hear from booksellers who have figured out how to make the most of IBD and increase their sales dramatically. It takes a little effort and imagination, but having a highly successful Independent Bookstore Day doesn’t have to tax your staff or break the bank. Booksellers will learn:

  • How to order and make the most of the IBD exclusive merchandise
  • How to throw a party that will get people into your store
  • How to publicize your store’s party
  • How to take advantage of social media

 

Robbie Egan, Australian Booksellers Association (Kew East VIC, Australia); Bonnie Monnier, Curious Iguana (Frederick, MD); Clarissa Murphy, The MIT Press Bookstore (Cambridge, MA); Samantha Schoech, Independent Bookstore Day (San Francisco, CA); Mary Williams, Skylight Books (Los Angeles, CA)

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Bookstores Launch the Open Discussion Project

Bookstores Launch the Open Discussion Project (January 24, 2019)
Content related to the education session, Bookstores Launch the Open Discussion Project Winter Institute 2019.
Topic:
  • Advocacy
  • Diversity & Inclusion
Tags:
  • 101
  • Events
  • Owners and Managers

As part of the pilot program of the Open Discussion project, five independent bookstores will be launching reading groups in the fall of 2018 with the goal of bringing liberals and conservatives together to discuss the issues that divide them. The Open Discussion Project is sponsored by the National Coalition Against Censorship (NCAC) in partnership with ABA. NCAC and ABA are inviting booksellers to join the Open Discussion Project when it goes national next year. A panel of booksellers who are participating in the pilot will discuss their experience.

Sarah Goddin, Quail Ridge Books (Raleigh, NC); Bradley Graham, Politics and Prose Bookstore (Washington, DC); Alana Haley, Schuler Books (Grand Rapids, MI); Christopher Finan, National Coalition Against Censorship (New York, NY)

Watch video from this event.

Dealing With Difficult People

Dealing With Difficult People (January 24, 2019)
Content related to the education session, Dealing With Difficult People Winter Institute 2019.
AttachmentSize
PDF icon Seminary Co-op Training Document pdf112.62 KB
Topic:
  • Bookselling Essentials
  • Operations
Tags:
  • 101

The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed

Alena Jones, Seminary Co-Op Bookstore (Chicago, IL); Lissa Muscatine, Politics and Prose Bookstore (Washington, DC); Rachel Watkins, Avid Bookshop (Athens, GA); Meg Smith, ABA (White Plains, NY)

Watch video from this event.
Dealing With Difficult People (January 24, 2019)
Content related to the education session, Dealing With Difficult People Winter Institute 2019.
AttachmentSize
PDF icon Seminary Co-op Training Document pdf112.62 KB
Topic:
  • Bookselling Essentials
  • Operations
Tags:
  • 101

The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed

Alena Jones, Seminary Co-Op Bookstore (Chicago, IL); Lissa Muscatine, Politics and Prose Bookstore (Washington, DC); Rachel Watkins, Avid Bookshop (Athens, GA); Meg Smith, ABA (White Plains, NY)

Watch video from this event.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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