Education Resources

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How to be a Highly Effective Bookseller, Manager or Buyer

How to be a Highly Effective Bookseller, Manager or Buyer (January 24, 2019)
Content related to the education session, How to be a Highly Effective Bookseller, Manager or Buyer at Winter Institute 2019.
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One minute of planning can save you ten minutes in execution. Planning skills can make you a more effective bookseller and help prevent burnout because planning creates efficiency and leads to improved productivity. Cindy Dach, co-owner of Changing Hands Bookstores (Tempe, AZ), will teach booksellers techniques for time management, planning and organizing daily tasks, all with an eye toward completing the big-picture projects. This session is part of Changing Hands' professional development program.

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Afternoon Keynote: Hanif Abdurraqib

Afternoon Keynote: Hanif Abdurraqib (January 23, 2019)
Content related to the education session, Afternoon Keynote: Hanif Abdurraqib at Winter Institute 2019.
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Hanif Abdurraqib is the author of Go Ahead In the Rain: Notes to A Tribe Called Quest, University of Texas Press.

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Stars of Albuquerque Indie Retail

Stars of Albuquerque Indie Retail (January 23, 2019)
Content related to the education session, Stars of Albuquerque Indie Retail at Winter Institute 2019.
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Being an independent bookstore in today’s retail environment means working tirelessly to stay connected with your community while also promoting yourself online as an alternative to other online retailers. All independent retailers, not just booksellers, are meeting this challenge in various ways. Come to this session to hear from Albuquerque’s independent retailer stars, ask questions, and discover ideas to apply to your bookstore.

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Maximizing and Marketing Pre-Order Sales

Maximizing and Marketing Pre-Order Sales (January 23, 2019)
Content related to the education session, Maximizing and Marketing Pre-Order Sales at Winter Institute 2019.
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Pre-orders are becoming an increasingly important way in which books are sold and marketed in 2018, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. In this session, panelists will discuss ways that stores can successfully promote and sell pre-orders to become an integral partner to publishers and authors. Learn about new methods developed and tested by a task force of indie stores--including processes and protocols for stores using various POS systems--that all stores can use to maximize pre-orders through marketing, tracking, and reporting. The session will include bookseller participation from the pre-order task force.

 

 

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Yes She Can: Programs and Partnerships to Empower Women

Yes She Can: Programs and Partnerships to Empower Women (January 23, 2019)
Content related to the education session, Yes She Can: Programs and Partnerships to Empower Women at Winter Institute 2019.
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Join your colleagues for a discussion on creating events and opportunities to highlight women's voices in the store and larger retail community. Hear from booksellers who are fostering women entrepreneurs, cross-promoting with women-owned businesses, creating dynamic in-store programming, and more. ABA members know that a diverse business district promotes a thriving local economy, and they are finding ways to ensure their stores, their communities, and their business districts are as dynamic and profitable as possible.

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ABC Group Presents: Selling Direct to Schools

ABC Group Presents: Selling Direct to Schools (January 23, 2019)
Content related to the education session, ABC Group Presents: Selling Direct to Schools at Winter Institute 2019.
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Bookstores that sell direct to schools are an invaluable resource to the local community and a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with Institute attendees how they too can foster a relationship with school districts and add to their stores’ bottom line. In this session booksellers will learn:

  • How to find appropriate school contacts
  • How to create teacher wishlists
  • How to become a school’s one-stop book fair distributor
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services
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Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers

Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers (January 23, 2019)
Content related to the education session, Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers at Winter Institute 2019.
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Never has there been a greater need for diverse and international voices in the American market. In this session, panelists will discuss practices they have brought back to their stores from their experiences with Bookselling Without Borders, a fellowship program that sends U.S. booksellers to foreign book fairs as part of a book industry professional exchange program. Among other things, the Bookselling Without Borders program seeks to help booksellers develop concrete ideas for increasing sales of diverse and international literature in the indie market.

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Industry Trends and Analytics

Industry Trends and Analytics (January 23, 2019)
Content related to the education session, Industry Trends and Analytics at Winter Institute 2019.
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Industry experts present a review of the most recent data on the U.S. book market with a deep-dive into the latest trends. There will be plenty of new insights to help attendees improve their business in the coming year.

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Lower Your Cost of Goods

Lower Your Cost of Goods (January 23, 2019)
Content related to the education session, Lower Your Cost of Goods at Winter Institute 2019.
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Increasing margin through better buying and careful budgeting can improve your cost of goods. This session will use data from ABA’s ABACUS report to outline a path to improvements in a store’s cost of goods, leading to improved financial decisions and substantial savings. The booksellers on this panel are excited to share straightforward financial practices that will make a big difference to the financial health of your business. In this session, booksellers will learn:

  • How to read the ABACUS report, including how to compare your data with national averages
  • How to make small changes to cost of goods that will result in a positive financial impact
  • How long it takes to see the results of small changes to cost of goods
  • How to evaluate which financial changes are the ones that will most benefit your business with the least worry and work
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Bringing Play and Revenue into the Store: Board Games are Back!

Bringing Play and Revenue into the Store: Board Games are Back! (January 23, 2019)
Content related to the education session, Bringing Play and Revenue into the Store: Board Games are Back! at Winter Institute 2019.
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If the thought of playing board games brings up childhood memories of Monopoly and Risk and not much else, you have some catching up to do. Board games are a hot trend and a growing business. And they’ve grown a lot more sophisticated than what you might remember. The popular digital games that have made the leap to board games, the games inspired by viral internet challenges, and the traditional games of your childhood all have something in common: face-to-face social interaction, which is a key component of successful independent bookstores. Come hear from booksellers who have integrated board games and play nights into their sales and events. An independent board game seller joins the panel to discuss the aspects of his business and how booksellers can bring games -- and customers -- into the bookstore.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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