Education Resources

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Bookstores Launch the Open Discussion Project

Bookstores Launch the Open Discussion Project (January 24, 2019)
Content related to the education session, Bookstores Launch the Open Discussion Project Winter Institute 2019.
Topic:
  • Advocacy
  • Diversity & Inclusion
Tags:
  • 101
  • Events
  • Owners and Managers

As part of the pilot program of the Open Discussion project, five independent bookstores will be launching reading groups in the fall of 2018 with the goal of bringing liberals and conservatives together to discuss the issues that divide them. The Open Discussion Project is sponsored by the National Coalition Against Censorship (NCAC) in partnership with ABA. NCAC and ABA are inviting booksellers to join the Open Discussion Project when it goes national next year. A panel of booksellers who are participating in the pilot will discuss their experience.

Sarah Goddin, Quail Ridge Books (Raleigh, NC); Bradley Graham, Politics and Prose Bookstore (Washington, DC); Alana Haley, Schuler Books (Grand Rapids, MI); Christopher Finan, National Coalition Against Censorship (New York, NY)

Watch video from this event.
Bookstores Launch the Open Discussion Project (January 24, 2019)
Content related to the education session, Bookstores Launch the Open Discussion Project Winter Institute 2019.
Topic:
  • Advocacy
  • Diversity & Inclusion
Tags:
  • 101
  • Events
  • Owners and Managers

As part of the pilot program of the Open Discussion project, five independent bookstores will be launching reading groups in the fall of 2018 with the goal of bringing liberals and conservatives together to discuss the issues that divide them. The Open Discussion Project is sponsored by the National Coalition Against Censorship (NCAC) in partnership with ABA. NCAC and ABA are inviting booksellers to join the Open Discussion Project when it goes national next year. A panel of booksellers who are participating in the pilot will discuss their experience.

Sarah Goddin, Quail Ridge Books (Raleigh, NC); Bradley Graham, Politics and Prose Bookstore (Washington, DC); Alana Haley, Schuler Books (Grand Rapids, MI); Christopher Finan, National Coalition Against Censorship (New York, NY)

Watch video from this event.

Dealing With Difficult People

Dealing With Difficult People (January 24, 2019)
Content related to the education session, Dealing With Difficult People Winter Institute 2019.
AttachmentSize
PDF icon Seminary Co-op Training Document pdf112.62 KB
Topic:
  • Bookselling Essentials
  • Operations
Tags:
  • 101

The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed

Alena Jones, Seminary Co-Op Bookstore (Chicago, IL); Lissa Muscatine, Politics and Prose Bookstore (Washington, DC); Rachel Watkins, Avid Bookshop (Athens, GA); Meg Smith, ABA (White Plains, NY)

Watch video from this event.
Dealing With Difficult People (January 24, 2019)
Content related to the education session, Dealing With Difficult People Winter Institute 2019.
AttachmentSize
PDF icon Seminary Co-op Training Document pdf112.62 KB
Topic:
  • Bookselling Essentials
  • Operations
Tags:
  • 101

The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed

Alena Jones, Seminary Co-Op Bookstore (Chicago, IL); Lissa Muscatine, Politics and Prose Bookstore (Washington, DC); Rachel Watkins, Avid Bookshop (Athens, GA); Meg Smith, ABA (White Plains, NY)

Watch video from this event.

Get Out of Your Comfort Zone: Building Successful Relationship With Publishers

Get Out of Your Comfort Zone: Building Successful Relationship With Publishers (January 24, 2019)
Content related to the education session, Get Out of Your Comfort Zone: Building Successful Relationship With Publishers Winter Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • 101

Creating and nurturing relationships with publishers is key to building a thriving business. Panelists in this session will provide an overview of how publishers work with independent bookstores and discuss steps booksellers can take to capitalize on and grow these relationships. Booksellers will learn:

  • Best practices for networking with publishers at industry events
  • What publishers look for in event proposal and how to land the A-List author
  • Best practices for pitching events in person
  • How to keep your relationships moving forward

Sarah Bagby, Watermark Books and Cafe (Wichita, KS); Michael Link, Joseph-Beth Booksellers (Cincinnati, OH); Pete Mulvihill, Green Apple Books (San Francisco, CA); Craig Popelars, Algonquin Books (Chapel Hill, NC); Karen Torres, Hachette Book Group (New York, NY)

Watch video from this event.

Introduction to Publisher Event Grids

Introduction to Publisher Event Grids (January 24, 2019)
Content related to the education session, Introduction to Publisher Event Grids Winter Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • Events

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:

  • The number-one thing publishers are looking for in potential events
  • How to make your event proposal stand out
  • How to use Edelweiss to make your grids more specific
  • Important ways to follow up after you submit the grid

Linda Kass, Gramercy Books (Bexley, OH); Ronnie Kutys, HarperCollins (New York, NY); Lara Phan, Penguin Random House (New York, NY); Angela Whited, Red Balloon Bookshop (St. Paul, MN); Joy Dallanegra-Sanger, ABA (White Plains, NY)

Watch video from this event.

Author in Focus: Why James Baldwin Always Matters, Presented by Casey Gerald and Robin Coste Lewis With the National Book Foundation

Author in Focus: Why James Baldwin Always Matters, Presented by Casey Gerald and Robin Coste Lewis With the National Book Foundation (January 24, 2019)
Content related to the education session, Author in Focus: Why James Baldwin Always Matters, Presented by Casey Gerald and Robin Coste Lewis With the National Book Foundation Winter Institute 2019.
Topic:
  • Diversity & Inclusion
Tags:
  • 101

What if everyone read James Baldwin? He’s one of our most acclaimed 20th century thinkers, his writing exploring countless facets of American society and diving into subjects like sexuality, politics, marriage, police brutality, the Church, race, and love. He observed and critiqued humanity in a way that still resonates with so many of us in 2018 because his words and voice are timeless. Baldwin's groundbreaking work has inspired generations of fervent readers and fans, but what if we could widen that audience? Spread Baldwin's texts even further? Sell his work better, recommend him more frequently alongside other literary giants? We believe we can. Join the National Book Foundation for its new Author in Focus program featuring the work of James Baldwin, a four-time National Book Award nominee. The Foundation will be joined by two dynamic authors at Winter Institute as they help to answer the question of why James Baldwin's work has, does, and will always matter. This event was made possible by the Ford Foundation and Velvet Film.

Casey Gerald, "There Will Be No Miracles Here," Riverhead; Robin Coste Lewis, "Voyage of the Sable Venus," Knopf; Hannah Oliver Depp, Loyalty Bookstore (Silver Spring, MD)

Watch video from this event.

How to be a Highly Effective Bookseller, Manager or Buyer

How to be a Highly Effective Bookseller, Manager or Buyer (January 24, 2019)
Content related to the education session, How to be a Highly Effective Bookseller, Manager or Buyer Winter Institute 2019.
Topic:
  • Operations
Tags:
  • Events

One minute of planning can save you ten minutes in execution. Planning skills can make you a more effective bookseller and help prevent burnout because planning creates efficiency and leads to improved productivity. Cindy Dach, co-owner of Changing Hands Bookstores (Tempe, AZ), will teach booksellers techniques for time management, planning and organizing daily tasks, all with an eye toward completing the big-picture projects. This session is part of Changing Hands' professional development program.

Cindy Dach, Changing Hands Bookstore (Tempe, AZ)

Watch video from this event.

Top Tips for Instagram Success With Two Cats Communications

Top Tips for Instagram Success With Two Cats Communications (January 24, 2019)
Content related to the education session, Top Tips for Instagram Success With Two Cats Communications Winter Institute 2019.
Topic:
  • Bookselling Essentials
  • Marketing & PR
Tags:
  • Technology

Gain a better understanding of the valuable role Instagram can play in your bookstore’s marketing program with Two Cats Communication as they share a holistic overview of best business practices utilizing the social media platform. This session will set bookstores up for Instagram success by teaching attendees:

  • Optimization tips
  • The benefits of an Instagram Business Account
  • How to develop a consistent brand
  • Platform features that can increase your reach and bring value to your bookstore

Mary Cate Stevenson and Noah Nofz, Two Cats Communications (Houston, TX)

Watch video from this event.
Top Tips for Instagram Success With Two Cats Communications (January 24, 2019)
Content related to the education session, Top Tips for Instagram Success With Two Cats Communications Winter Institute 2019.
Topic:
  • Bookselling Essentials
  • Marketing & PR
Tags:
  • Technology

Gain a better understanding of the valuable role Instagram can play in your bookstore’s marketing program with Two Cats Communication as they share a holistic overview of best business practices utilizing the social media platform. This session will set bookstores up for Instagram success by teaching attendees:

  • Optimization tips
  • The benefits of an Instagram Business Account
  • How to develop a consistent brand
  • Platform features that can increase your reach and bring value to your bookstore

Mary Cate Stevenson and Noah Nofz, Two Cats Communications (Houston, TX)

Watch video from this event.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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