Education Resources

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Marketing Meetup - Retaining New Customers

Marketing Meetup - Retaining New Customers (May 7, 2020)
Content related to the education session Marketing Meetup - Retaining New Customers, ABA Marketing Meetups.
AttachmentSize
Plain text icon GMT20200507-175942_ABA-Market.txt3.69 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

For the first in this two-part session, Jordan Brannon of Coalition Technologies will offer expert guidance on retaining new customers, as stores are seeing an increase in online sales.

ABA Coffee Break (5/5/2020)

ABA Coffee Break (5/5/2020) (May 5, 2020)
Content related to the education session ABA Coffee Break (5/5/2020), Coffeebreak.
Watch video from this event.
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break (5/5/2020) (May 5, 2020)
Content related to the education session ABA Coffee Break (5/5/2020), Coffeebreak.
AttachmentSize
Plain text icon GMT20200505-185919_ABA-Coffee.txt7.3 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

COVID Coffee Break 4/30/2020

COVID Coffee Break 4/30/2020 (April 30, 2020)
Content related to the education session COVID Coffee Break 4/30/2020, Coffeebreak.
Watch video from this event.
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

COVID Coffee Break 4/30/2020 (April 30, 2020)
Content related to the education session COVID Coffee Break 4/30/2020, Coffeebreak.
AttachmentSize
Plain text icon GMT20200430-185854_ABA-Coffee.txt12.05 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Marketing Meetup - Virtual Events, part 3

Marketing Meetup - Virtual Events, part 3 (April 30, 2020)
Content related to the education session Marketing Meetup - Virtual Events, part 3, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways bookstores are keeping their connection with customers and the local community. The publisher panelists in this session will share what online platforms they are using, any tips/tricks/best practices they have come up with, what types of events are being held, how they are deciding whether to ticket or offer free events, what they are contributing to bundles, and how they work with the bookstores and the platforms they are using.

Guest speakers will include:

  • Melissa Campion of Macmillan
  • Lara Phan of Penguin Random House
  • Taryn Roeder of Houghton Mifflin Harcourt
  • Karen Torres of Hachette Book Group
Marketing Meetup - Virtual Events, part 3 (April 30, 2020)
Content related to the education session Marketing Meetup - Virtual Events, part 3, ABA Marketing Meetups.
AttachmentSize
Plain text icon GMT20200430-150205_ABA-Market.txt4.27 KB
Topic:
  • Marketing & PR
Tags:
  • Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways bookstores are keeping their connection with customers and the local community. The publisher panelists in this session will share what online platforms they are using, any tips/tricks/best practices they have come up with, what types of events are being held, how they are deciding whether to ticket or offer free events, what they are contributing to bundles, and how they work with the bookstores and the platforms they are using.

Guest speakers will include:

  • Melissa Campion of Macmillan
  • Lara Phan of Penguin Random House
  • Taryn Roeder of Houghton Mifflin Harcourt
  • Karen Torres of Hachette Book Group

COVID Coffee Break 4/28/2020

COVID Coffee Break 4/28/2020 (April 28, 2020)
Content related to the education session COVID Coffee Break 4/28/2020, Coffeebreak.
AttachmentSize
Plain text icon GMT20200428-185950_ABA-Coffee.txt12.29 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

COVID Coffee Break 4/28/2020 (April 28, 2020)
Content related to the education session COVID Coffee Break 4/28/2020, Coffeebreak.
Watch video from this event.
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Marketing Meetup - Virtual Events, part 2

Marketing Meetup - Virtual Events, part 2 (April 23, 2020)
Content related to the education session Marketing Meetup - Virtual Events, part 2, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Events

This video has been edited from the original recording due to an unfortunate zoom-bombing incident. 

With readers staying home and bookstores in various states of closure, staying connected with customers and your community is becoming vitally important. Virtual events are quickly becoming one of the main ways to keep that connection. In this session you'll hear from 4 guest speakers who have held virtual events recently, using different platforms with tips and recommendations for all.  

Guest speakers include:

  • Liz Decker of Caprichos Books in Bel Air, Maryland
  • Kimberly McNamara of Read It Again in Suwanee, Georgia
  • Cassie Riva of An Unlikely Story in Plainville, Massachusetts
  • Roseann Backlin of Love’s Sweet Arrow in Tinley Park, Illinois

 

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