Events: Independent Bookstore Day

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Friday, January 24, 2020 -
3:15pm to 4:00pm
Carroll, Floor 3, Hilton

Independent Bookstore Day (IBD) has grown from a handful of bookstores in California to a national celebration involving more than 575 stores and, in some cases, citywide celebrations. Participating bookstores see an increase in sales, increased foot traffic, and increased brand awareness. This session will offer attendees an overview of the program and tips from booksellers who have figured out how to make the most of IBD. Panelists will offer information on how to order and make the most of the IBD exclusive merchandise, how to organize and publicize your store’s party to bring people into your store, and how to use social media strategically to increase sales and community participation.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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