Expect the Unexpected: Planning for Store Longevity

The ability to stay in business for decades—and longer—means weathering change by staying adaptable and flexible. Customer relationships and sales are just part of the equation that can ensure the longevity of a business and even turn it into a celebrated, longstanding institution. Careful planning and understanding of your store’s resources, a flexible business plan, continuously improving operations, and a culture that willingly embraces change in order to adapt and improve are all factors that influence where your business will be around in 5, 10, or 20 years—or more. A a panel of longtime booksellers will lead this not-to-be-missed conversation.