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Below are materials to use at your store to inform your customers about swipe fee reform:

• 4" x 5" card that can be attached to your credit card terminal. The QR code links to our Advocacy page, giving customers easy access to email their lawmakers about supporting the Credit Card Competition Act. 
• Bookmarks and fliers that can be placed in bags at the cash wrap, and inserted in bags.

November's Indie Next List #1 top pick is Lost and Lassoed, by Lyla Sage. Share these assets on social media letting your customers know they can purchase this and other November titles at your store!

November/December's Kids' Next List top pick is The Bletchley Riddle, by Ruta Sepetys and Steve Sheinkin. Share these assets on social media letting your customers know they can purchase this and other titles at your store!

The 2024 Winter Holiday Marketing Campaign: Simplify the Season: Shop Indie. Shop Local.

We are thrilled to introduce this year's holiday campaign, Simplify the Season: Shop Indie. Shop Local. This campaign invites readers to Simplify the Season by choosing to shop local, and that when readers shop at your indie bookstore, you’re giving more than just a book—you’re giving the gift of community, creativity, and connection!

Assets below include:

Trevor Noah is the official 2024–2025 Indie Bookstore Ambassador!

Promote using these social media assets, as well as the official press release.

Spread the word about Indies First on November 30 with new downloadable posters for display, and social media assets. 

Looking for more ways to prepare for Indies First? On October 16, check out these marketing and promotion tips for both in-store and online messaging through your community network and resources.

October 8 and 9 Counter Prime Days Campaign

This October 8 and 9, let’s show readers that their choices matter! We’ve created new assets to highlight the impact of supporting local businesses over Amazon and inspire readers to choose indie.

Recommended text for newsletters and social media have also been provided (PDF below).

Patterson has once again pledged a personal contribution of $300,000, to be distributed in amounts of $500, to 600 booksellers from ABA member bookstores. Stores can use these James Patterson Holiday Bonus graphics to promote the program on social media, and on the store’s website!

October's Indie Next List #1 top pick is The Night We Lost Him, by Laura Dave. Share these assets on social media letting your customers know they can purchase this and other October titles at your store!