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ABA offers members a variety of promotional programs and resources.
Advance Access | Digital Box with NetGalley | Box Mailings
ABA’s Advance Access program gives booksellers access to complimentary advance reading copies via a twice-monthly email featuring titles with galleys, advance copies, and finished copies that bookstores can request. After receiving and reviewing these titles, booksellers may choose to order the books for their store, nominate the titles for the Indie Next List and Kids Next List, handsell, and/or promote the titles in their store marketing to customers.
ABA receives revenue from publishers who participate in the Advance Access program and uses the proceeds from the program to run the association and offset membership dues. As part of ABA’s commitment to antiracism, representation, equity, and access, ABA reviews the Advance Access book descriptions to screen for titles that may egregiously violate this policy. However, ABA has very limited information about the titles and only reviews the book descriptions, leaving the ultimate decision of whether to request, read, sell, or support these titles to the booksellers.
For complete details regarding the Advance Access program, as well as for member bookstores to opt-in to receive the emails, contact Pete Reynolds at email@example.com.
Members of the American Booksellers Association can utilize NetGalley for free to access digital review copies and audiobooks, nominate books for the Indie Next List, and discover new authors and publishers. Plus, ABA members can receive the exclusive Digital Box Newsletter, which grants pre-approved access to select digital galleys of upcoming print books!
Booksellers can add their ABA member ID number to their NetGalley profile. When you request books on NetGalley, publishers will see the ABA logo near your name, allowing them to easily identify you as a confirmed ABA member. Booksellers who enter their ABA numbers are generally approved more quickly and often (including being auto-approved).
Nominate books for the Indie Next List via NetGalley! NetGalley collects nominations weekly and submits them to the ABA for consideration. Once you’re approved or invited to view a book on NetGalley, click the “Give Feedback” button from the book page or on your Shelf. On the Opinions page, select “Yes” to nominate the book for the Indie Next List.
Opt into the monthly ABA Digital Box Newsletter from NetGalley! Sign up here to participate in the free Digital Box program; members will need to first log in to BookWeb.org. Each individual working at an ABA member store can receive their own Digital Box email.
As part of ABA’s commitment to antiracism, representation, equity, and access, ABA works with NetGalley to review the Digital Box program book descriptions to screen for hate speech as defined by the U.N.'s criteria, though the information available for screening may be limited. Screening is done for hate speech only, leaving the ultimate decision of whether to request, read, sell, or support these books to the booksellers.
On June 1, 2010, the national ABA Gift Card program (also known as the BookSense Gift Card program powered by Givex) transitioned to an in-store program. Here’s what to do if you have a gift card from a bookstore that is no longer in business:
Gift cards will not be replaced if lost or stolen. ABA reserves the right not to reimburse the gift card holder if the bookstore that issued the gift card has been closed for more than 18 months or if expiration dates or certain state regulations apply.
ABA’s Box Mailing programs (every other month for adult book boxes, quarterly for kids book boxes) give booksellers access to galleys, advance reading copies (ARCs), and occasional finished copies of upcoming titles. ABA receives payments from participating publishers; however, the revenue generated is only used to support the program.
As part of ABA’s commitment to antiracism, representation, equity, and access, ABA reviews the Box Mailing program book descriptions to screen for hate speech as defined by the U.N.'s criteria, though the information available for screening may be limited. The ABA only screens for hate speech, leaving the ultimate decision of whether to request, read, sell, or support these titles to the booksellers.
All ABA members carrying new book inventory with a physical presence (storefront, pop-up, mobile, etc.) are eligible for the free adult boxed mailing program if they:
Submit regular nominations to the Indie Next List
Report regularly to the Indie Bestseller List
The participating store list is reviewed monthly.
ABA wishes that we could send these boxes to everyone! But materials are limited and the eligibility criteria ensure that there is value for the publishers who support this program.
The adult box mailings contain:
Bookstore members of the ABC Children’s Group automatically receive the Quarterly Children’s Mailing.
Email firstname.lastname@example.org for more information about the Box Mailings, to opt-out of mailings altogether, or to change the amount of Indie Next List fliers you receive each month.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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