Get Out of Your Comfort Zone: Building Successful Relationship With Publishers

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Thursday, January 24, 2019 -
3:40pm to 4:40pm
Location: 
27 Lower West ACC
Room: 
Picuris/Sandia/Santa Ana

Creating and nurturing relationships with publishers is key to building a thriving business. Panelists in this session will provide an overview of how publishers work with independent bookstores and discuss steps booksellers can take to capitalize on and grow these relationships. Booksellers will learn:

  • Best practices for networking with publishers at industry events
  • What publishers look for in event proposal and how to land the A-List author
  • Best practices for pitching events in person
  • How to keep your relationships moving forward
Sarah Bagby, Watermark Books and Cafe (Wichita, KS); Michael Link, Joseph-Beth Booksellers (Cincinnati, OH); Pete Mulvihill, Green Apple Books (San Francisco, CA); Craig Popelars, Algonquin Books (Chapel Hill, NC); Karen Torres, Hachette Book Group (New York, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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