Handselling 101

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Wednesday, January 22, 2014 2:30 PM to 3:45 PM EST

This basic course for new booksellers and those interested in a refresher will provide best practices for handselling in the era of showrooming. A panel of experienced booksellers will explore not only placing the right book in a customer’s hands but also about how to close the sale. The session will conclude with the opportunity to see expert handsellers in action.

Paul Ingram, Prairie Lights (Iowa City, IA); Anne Holman, The King’s English Bookshop (Salt Lake City, UT); Zach Matelski, McLean & Eakin Booksellers (Petoskey, MI)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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