Building a strong, qualified social media network, engaging your network with relevant content, and tracking your results are keys to executing an effective social media marketing strategy. In this session, first explore how social media strategies are organized and executed by the experts. Next, learn the most important tracking tools available for businesses and how to evaluate the success of your social media efforts.
Sarah Benoit, Director of Training at JB Media Group, LLC, and Lead Instructor for the JB Media Institute (Asheville, NC)
Suzanne Droppert, Liberty Bay Books (Poulsbo, WA) (Moderator)
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.