How to Create an Effective Social Media Marketing Strategy and Track the Results

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Monday, February 9, 2015 5:00 PM to 6:00 PM EST
Building a strong, qualified social media network, engaging your network with relevant content, and tracking your results are keys to executing an effective social media marketing strategy. In this session, first explore how social media strategies are organized and executed by the experts. Next, learn the most important tracking tools available for businesses and how to evaluate the success of your social media efforts. 
  • Sarah Benoit, Director of Training at JB Media Group, LLC, and Lead Instructor for the JB Media Institute (Asheville, NC)
  • Suzanne Droppert, Liberty Bay Books (Poulsbo, WA) (Moderator)

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