How to Publicize Your Killer Events

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Wednesday, January 22, 2014 4:00 PM to 5:15 PM EST

You have spent the time, booked the author or guest, organized your space, brought in supplies, and staffed for success, but how do you get the word out to bring in customers? From social media and word of mouth to newspapers, newsletters, and more, this session will present you with actionable steps to ensure your next event is packed.

Diane Capriola, Little Shop of Stories (Decatur, GA); Cindy Dach, Changing Hands Bookstore (Tempe, AZ); Michele Filgate, Community Bookstore (Brooklyn, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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