Google Analytics

Quick Start - Google Analytics, Google My Business, Google Search Console

This webinar will demonstrate how to get started with:

  • Google Analytics
  • Google My Business
  • Google Search Console


Google Analytics for E-Commerce

This webinar will lead booksellers through the basics of Google Analytics to:

  • Evaluate key metrics on who is visiting your website
  • What pages they are reading
  • How far they go into the site,
  • Where they drop off before buying
  • What you can do to prevent that
  • Which channels drive the most traffic
  • How they work together.
  • The basics of setting up conversion tracking
  • Confirming Google Analytics is set up correctly


Google Analytics

A tour of Google Analytics, including:

  • How to identify where traffic is coming from
  • Which pages on your site are most popular
  • What kind of devices your customers are using to view your website

Additionally, we’ll do a bit of deeper digging to investigate which traffic sources are delivering sales and which aren’t. And we’ll keep our focus on valuable insights you can discover with a few clicks.

Google Analytics

We encourage you to set up your own Google Analytics account. You will need to set up the account with Google first, and then configure your site to add the new tracking account, by using the instructions below.

IMPORTANT NOTE: If you have a pre-existing Google Analytics account you will need to obtain your existing Tracking ID and then jump to step 3.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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