Idea Exchange: Marketing to Genre Readers

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Friday, January 25, 2019 1:45 PM to 2:45 PM EST
230 Upper East ACC
Pecos

Genre book buyers are dedicated readers who are willing to spend time and money on these titles. Whether it’s mystery, romance, science fiction, or another genre, independent booksellers can profit by creating ways for these readers to connect, purchase titles, and enjoy lively discussions. This idea exchange is an opportunity for booksellers to discuss genre marketing, merchandising, events, and more.

Jon Breninger, Peregrine Book Company (Prescott, AZ)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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