Identify and Cultivate Your Store Brand

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Friday, January 24, 2014 3:00 PM to 4:30 PM EST

Cultivating your store brand involves more than just choosing a logo. In fact, an effective and persuasive brand can inspire a successful retail environment by helping you communicate your store's uniqueness in myriad ways. In this session you will gain greater insight into the concept of branding, hear from a store that successfully developed and integrated its brand, and participate in an exercise to help you maximize your brand.

Nicole Sullivan, BookBar Denver (Denver, CO); Bradley Graham, Politics & Prose (Washington, DC); James Adams, 5ive Creative (Seattle, WA)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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