IndieCommerce Can Probably Do That For Your Website!

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Friday, January 25, 2019 -
1:45pm to 2:45pm
Location: 
32 Lower West ACC
Room: 
Acoma/Tesuque/Zuni

IndieCommerce™ is the ABA’s e-commerce platform for independent bookstores. The system provides the tools for indie bookstores to create unique, content-rich, and easy-to-operate, fully transactional, e-commerce enabled websites. Over the past few years, the IndieCommerce team has been working closely with booksellers to to help them achieve their online marketing and sales goals. This session will highlight some of the most impactful changes that individual stores have made to their websites over the past year, including before and after examples.

Beth Seufer Buss, Bookmarks (Winston-Salem, NC); Elissa Sweet, Bank Square Books (Mystic, CT); Elayna Trucker, Napa Bookmine (Napa, CA); Geetha Nathan, ABA (White Plains, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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