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We encourage you to set up your own Google Analytics account. You will need to set up the account with Google first, and then configure your site to add the new tracking account, by using the instructions below.
IMPORTANT NOTE: If you have a pre-existing Google Analytics account you will need to obtain your existing Tracking ID and then jump to step 3.
Google Analytics is now enabled and will begin tracking data from your website.
NOTE: If you had previously set up Google Analytics using the 'Google Analytics (ga.js)' service, please delete it and set up the correct option using 'Google Universal (analytics.js)'.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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