Google Analytics

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A tour of Google Analytics, including:

  • How to identify where traffic is coming from
  • Which pages on your site are most popular
  • What kind of devices your customers are using to view your website

Additionally, we’ll do a bit of deeper digging to investigate which traffic sources are delivering sales and which aren’t. And we’ll keep our focus on valuable insights you can discover with a few clicks.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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