Google Analytics for E-Commerce

    This webinar will lead booksellers through the basics of Google Analytics to:

    • Evaluate key metrics on who is visiting your website
    • What pages they are reading
    • How far they go into the site,
    • Where they drop off before buying
    • What you can do to prevent that
    • Which channels drive the most traffic
    • How they work together.
    • The basics of setting up conversion tracking
    • Confirming Google Analytics is set up correctly