Inside the Publishing Industry: Pre-Order Campaigns

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Thursday, January 23, 2020 - 9:20am to 10:20am
Grand ABC & East, Floor 1, Marriott

It has been more than a year since ABA and the Pre-Order Task Force began a dedicated push to help booksellers better capitalize on this important yet underutilized option for sales. Since then, many participating booksellers have witnessed increased sales both from targeted pre-order campaigns and overall sales of popular titles. In this session, publishers that have worked with ABA will review pre-order campaigns from their perspective and will provide additional data and best practices. And booksellers who have had success with pre-orders will share tips to further increase pre-orders and sales overall. Panelists: Joy Dallanegra-Sanger, ABA (White Plains, NY), Geetha Nathan, ABA (White Plains, NY), Dave Lucey, Page 158 Books (Wake Forest, NC), Robert Sindelar, Third Place Books (Seattle, WA); Karen Torres, Hachette Book Group (New York, NY); Meg Sherman, W. W. Norton & Company (New York, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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