Introduction to Publisher Event Grids

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Thursday, January 24, 2019 -
9:20am to 10:20am
23 Lower West ACC
Nambé/Navajo

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:

  • The number-one thing publishers are looking for in potential events
  • How to make your event proposal stand out
  • How to use Edelweiss to make your grids more specific
  • Important ways to follow up after you submit the grid
Linda Kass, Gramercy Books (Bexley, OH); Ronnie Kutys, HarperCollins (New York, NY); Lara Phan, Penguin Random House (New York, NY); Angela Whited, Red Balloon Bookshop (St. Paul, MN); Joy Dallanegra-Sanger, ABA (White Plains, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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