Judge a Book by Its Cover: The Creation of Cover Art

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Thursday, June 21, 2018 1:00 PM to 2:00 PM EDT
Grand B

You see a book in a publisher’s catalog and You. Have. To. Have. It. You know nothing about the story inside, but something about the cover speaks to you — it draws you in like a moth to a flame and you know what’s between the covers has to be good. That’s the power of a great book cover. Enjoy this exciting session with publishing art directors to learn how an exceptional picture book, middle grade, and young adult book cover is born.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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