Life Cycle of the Book

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Tuesday, January 21, 2020 -
2:00pm to 3:30pm
Holiday 1 & 2, Floor 2, Hilton

Every title on the bookstore shelf goes through a similar cycle: author, agent, editor, and publisher activities that include editing, jacket design, sales and marketing, and all the things involved in promoting bookstore sales. This session will feature industry professionals discussing each aspect of the life cycle of the book and will give attendees a larger perspective on their part in the process.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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