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Using social media to market your store may seem at times to be hit-or-miss. But businesses of all types have successfully implemented effective social media marketing strategies. Hear tips from experts both inside and outside of the book industry, and learn how to make these marketing tools work for you.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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