Making Social Media Work for Your Store

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Thursday, January 23, 2014 10:30 AM to 11:45 AM EST

Using social media to market your store may seem at times to be hit-or-miss. But businesses of all types have successfully implemented effective social media marketing strategies. Hear tips from experts both inside and outside of the book industry, and learn how to make these marketing tools work for you.

Whitney Keyes, Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business (Career Press); Pete Mulvihill, Green Apple Books (San Francisco, CA); Amanda Bullock, Housing Works Bookstore (New York, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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