Marketing Meetup for Booksellers: Carrying Your Digital Marketing Campaigns Across Multiple Platforms

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Thursday, May 30, 2019 -
9:45am to 10:45am
Room: 
1E16

Multi-platform digital marketing is now more important than ever because, let’s face it, a marketing plan is only successful when the content is presented where your audience is — and today, that’s everywhere.

In this session, you’ll hear from three guest booksellers about how they manage their digital marketing campaigns and carry them out successfully across their newsletter, blog, social media platforms, and website, while at the same time maintaining their store brand and ensuring that all the pieces tie in together seamlessly.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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