Marketing Meetup: Marketing Ideas For Nontraditional Stores

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Thursday, May 6, 2021 1:00 PM EDT
Thursday, May 6, 2021 2:00 PM EDT
Marketing is absolutely necessary for a business to be successful, and even more important for independent businesses. In this session, you’ll hear from ​seven guest speakers from Nontraditional bookstores, who will share what works for their stores in a variety of marketing areas including, what marketing they are doing, how branding and community partnerships play into their marketing, and more.
Guest speakers will include:

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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