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Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.
All booksellers are invited to join the Meetups, which typically run 45 minutes to an hour; advance registration is required. Booksellers interested in attending should use the sign-up form at the bottom of the ABA Meetups page to join the appropriate mailing list. Sign-up is only necessary once to receive credentials for all Marketing Meetups for the rest of 2021. A few hours before each event, ABA will send the meeting link to those who have signed up for the mailing list.
For events requiring registration, registration links are visible to logged-in, ABA bookseller members only.
Click here to log in.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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