Marketing Meetup: Why SEO Matters to Your Marketing Plan

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Friday, January 24, 2020 -
1:45pm to 2:45pm
University Ballroom, Floor 1, Marriott

Welcome to ABA’s live Marketing Meetup! Marketing is more than social media, newsletters, or placing ads. While all of these tasks are vital to marketing, it is important not to overlook search engine optimization, or SEO. In this session, you’ll learn what SEO is, why it matters, and some best practices for implementation. Panelists: Ryan Quinn, ABA (White Plains, NY), Jordan Brannon, Coalition Technologies (Culver City, CA), Cassandra Cross, Coalition Technologies (Culver City, CA), Eileen McGervey, One More Page Books (Arlington, VA), Cassie Clemans, Roundabout Books (Bend, OR)

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Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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