2014 Penguin Indie Retail Partnership Sign-up Open

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Penguin Group USA is once again offering independent bricks-and-mortar full-service bookstores a unique partnership opportunity to increase sales and profits and reduce returns on both frontlist and backlist titles. Sign-up for the “2014 Independent Bricks & Mortar Full-Service Bookstore Retail Partnership,” which includes Penguin titles and PGI distribution clients, is open from October 10, 2013 to November 15, 2013.

An outline of the program is available to ABA members here; for further details booksellers should contact their Penguin field sales manager, who will be able to walk them through the scope of the program. Contact information for Penguin’s field sales managers is available here.

“We congratulate Penguin for once again recognizing the vital role of independent bookstores in introducing consumers to new books,” said ABA CEO Oren Teicher.

The inaugural “Independent Bricks & Mortar Full-Service Bookstore Retail Partnership” was launched by Penguin in 2013 in recognition of the importance of independent bookstores as both a sales channel and a unique — and essential — catalyst to sales in other channels.