The American Booksellers Association has formed a strategic partnership with Well Read, a weekly public television show that features conversations about books and authors. The new partnership will introduce Well Read’s television series and book club to ABA and IndieBound members and will extend the reach and presence of independent booksellers through Well Read.
Visitors to Well Read’s website now see IndieBound included in the dropdown menu of purchasing options for featured titles. This includes titles presented on the weekly television show and selections for the monthly book club. The IndieBound logo and link is also present on Well Read’s homepage and sub-pages, alongside those of the American Library Association, a fellow affiliate.
Hosted by longtime Seattle journalist Terry Tazioli, Well Read features one-on-one interviews with authors discussing their latest books. Recent and upcoming guests include Elizabeth Gilbert for The Signature of All Things (Penguin); Ruth Ozeki on A Tale for the Time Being (Penguin); Anthony Doerr for All the Light We Cannot See (Scribner); and David Mitchell for The Bone Clocks (Random House).
“This new partnership between ABA/IndieBound and the national public television series Well Read is built around a shared passion for reading with the objective to inspire and open minds to new ideas,” said Tazioli. “The opportunity to work with ABA/IndieBound to support authors and share their stories with our mutual book-loving audience is priceless.”
Mary Ann Gwinn, a Pulitzer Prize-winning journalist and the former vice president of the National Book Critics Circle, appears on the show following interviews to offer recommendations on related titles and authors.
In the coming months, ABA will disseminate details about Well Read to IndieBound members and its community through the IndieBound website, newsletters, social media, and other communications. ABA and Well Read will continue to develop initiatives to cross-promote one another.
Well Read is produced by TVW, the Washington Public Affairs Network, and is distributed nationally on public television’s WORLD channel by American Public Television.