ABA Booksellers Forum to Be Held at MBA Spring Meeting

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Indie booksellers are invited to an ABA Booksellers Forum and Midwest Booksellers Association Spring Meeting on Sunday, March 21, in St. Louis, Missouri. The ABA forum and a popular Winter Institute education session will be part of a full day of programming that includes MBA's education component, two Rep Picks sessions, lunch with a guest author, and an Author Reception.

ABA senior staff, including COO Len Vlahos and Meetings and Planning Officer Jill Perlstein, will be at the afternoon Booksellers Forum to listen to booksellers' concerns and to answer questions and exchange ideas on industry issues, as well as ABA programs and initiatives.

Following the forum, Vlahos will present the Wi5 education session "Techniques and Tactics for Online Website Promotion." From hyperlocal searches and affiliate marketing to advanced analytics and beyond, this session will teach participants how to build meaningful relationships between their store websites and local communities.

Here's a look at the schedule for the program, which will be held at Left Bank Books Downtown (321 North 10th Street, St. Louis):

10:00 a.m. - 11:00 a.m.

MBA Education Session

11:00 a.m. - 11:30 a.m.

Rep Picks, Part One

11:45 a.m. - 1:00 p.m.

Lunch With Guest Author

1:00 p.m. - 1:30 p.m.

Rep Picks, Part Two

2:00 p.m. - 4:30 p.m.

ABA Forum and Education Session

4:30 p.m. - 5:30 p.m.

Author Reception

Registration for MBA's Spring Meeting and ABA's Forum Program is via a downloadable form on the MBA website, where booksellers can also find additional program details and information about hotels.

ABA is holding 11 more Booksellers Forum programs in March and April to provide booksellers in every region of the country with an opportunity to meet with ABA senior staff to their share ideas, discuss industry issues, and receive updates on various association projects. For the complete schedule, click here.