On Tuesday, October 13, the American Booksellers Association launched the #BoxedOut campaign, which is designed to market indie bookstores and speak to the critical choice between shopping indie and shopping Amazon.
#BoxedOut launched with six indie bookstore installations and a national social media campaign that all ABA member booksellers are invited to join.
The bookstore installations feature cardboard coverings overtaking each storefront. Piles of cardboard boxes spill out of these now-cardboard buildings, quipping, “If you want Amazon to be the world’s only retailer, keep shopping there.” Cardboard books further bring the campaign message to life: “To Kill a Locally Owned Bookstore.”
Resources are available for booksellers who want to create their own installations, share the message on social media, or connect with local media outlets.
Booksellers can visit BookWeb.org for:
- Social media assets (images and copy)
- Materials for creating an in-store installation:
- A special pre-order sign for A Promised Land by Barack Obama with the message “Pre-ordering your Obama book from us today helps guarantee that we’ll still be here tomorrow.”
- #BoxedOut press release and talking points to share with local media
“Boxed Out” was designed by DCX Growth Accelerator. The campaign’s signature “Boxed Out” installations are located at McNally Jackson in Manhattan; Café con Libros, Community Bookstore, and Greenlight Bookstore in Brooklyn; Book Soup in West Hollywood; and Solid State Books in Washington, DC.
Booksellers with questions about the campaign can reach out to ABA CEO Allison Hill.
Media inquiries can be directed to Hill or ABA Senior Strategy Officer Dan Cullen.