ABA Seeks Bookseller Input for 'Innovative Events' Session

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The American Booksellers Association is seeking member input for its BookExpo America "All-Day Education Program" session "The Bookstore as a Third Place: Making Your Store a Community Center Through Innovative Events." The event, which will be held from 2:00 p.m. - 3:00 p.m. and again at 3:15 p.m. - 4:15 p.m., on Thursday, June 2, will focus on creating events to position the bookstore as a center for community and political action.

Booksellers who have organized a creative or unusual event at their stores during the last few years are asked to send a short description of the event via e-mail to ABA COO Oren Teicher at [email protected]. The association is seeking descriptions of events that did one or more of the following:

  • generated more media coverage than normal
  • attracted a significant number of new customers
  • sold many books
  • was talked about for a long time
  • stimulated some action
  • provided some unexpected and provocative information
  • and/or was just a lot of fun

The event could have been centered around an author signing -- or not.