ABA Wraps Up Trade Show Programming at Heartland, NCIBA & SCIBA

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As with all of this fall’s regional trade shows, booksellers at the upcoming Heartland Fall Forum, Northern California Independent Booksellers Association Fall Discovery Show, and the Southern California Independent Booksellers Association Trade Show will have the opportunity to attend the all-new ABA education session “The Economics of Publishing and How They Impact Booksellers.”

Because understanding all sides of the book industry will make booksellers and publishers better at their jobs, the American Booksellers Association has asked leading publishing executives to present this session at the regional shows to provide booksellers with important insights into the financial realities publishers face every day. Likewise, at Winter Institute 11, ABA will offer a complementary session introducing publishers to the financial concerns of independent booksellers as reflected in their Profit and Loss statements.

At the trade shows, a publishing executive will walk booksellers through the Profit and Loss statement of a new trade title and, in the process, introduce booksellers to the key financial realities of publishing and delineate the many factors that affect both the bookstore channel and consumers. Important P&L line items, such as suggested retail price, production costs, marketing, and returns, will be discussed, as well as broader themes that impact the day-to-day cost of publishing, including the rise of e-books and the implications on reprint decisions.

Booksellers at the shows are also invited to stop by the ABA booth on the trade show floor to learn about ABA’s fall programming, including Indies First, Indies Introduce, a new backlist feature for the Indie Next List, the upcoming Winter Institute, and more. ABA members who drop off a business card at the booth will earn an extra chance at winning a scholarship to Winter Institute 11 and the June 2016 ABC Children’s Institute. Non-ABA members can sign up at the booth to test drive ABA membership, and all its benefits, for free until February 15, 2016.

Here’s a look at the ABA schedule at each show:

Heartland Fall Forum (GLIBA/MIBA): Friday, October 9 – Sunday, October 11, 2015
Westin Lombard Yorktown Center, 70 Yorktown Center, Lombard, Illinois

“The Economics of Publishing and How They Impact Booksellers” will be presented by Matty Goldberg, president of publishing and client sales development for Perseus Books Group, on Saturday, October 10, from 10:15 a.m. to 11:15 a.m. The session will be moderated by ABA Board member Sarah Bagby of Watermark Books and Cafe in Wichita, Kansas.

Booksellers are also encouraged to stop by Table 519 on the trade show floor to learn about ABA’s fall/winter programming. The association will be represented at the show by CEO Oren Teicher, Meetings and Planning Officer Jill Perlstein, and Member Relationship Manager Catherine Cusick.

For the complete show schedule, visit the Heartland Fall Forum website.

Northern California Independent Booksellers Association (NCIBA): Thursday, October 15 – Friday, October 16, 2015
South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, California

“The Economics of Publishing and How They Impact Booksellers” will be presented by Steven Pace, sales director at Workman Publishing, on Thursday, October 15, from 11:00 a.m. to noon. The session will be moderated by ABA Board member Pete Mulvihill of San Francisco’s Green Apple Books.

Booksellers are also encouraged to stop by Booth Gold 404-405 on the trade show floor to learn about ABA’s fall/winter programming. The association will be represented at the show by Senior Program Officer Joy Dallanegra-Sanger and Membership and Marketing Officer Meg Smith.

For the complete show schedule, visit the NCIBA website.

Southern California Independent Booksellers Association (SCIBA): Friday, October 23 – Saturday, October 24, 2015
The Beverly Garland Hotel, 4222 Vineland Avenue, Los Angeles, California

“The Economics of Publishing and How They Impact Booksellers” will be presented by Matty Goldberg, president of publishing and client sales development for Perseus Books Group, on Friday, October 23, from 3:00 p.m. to 4:00 p.m. The session will be moderated by ABA Board member John Evans of DIESEL, A Bookstore in Oakland, Larkspur, and Brentwood, California.

Booksellers are also encouraged to stop by Booth D9 on the trade show floor to learn about ABA’s fall/winter programming. The association will be represented at the show by CEO Oren Teicher and Membership and Marketing Officer Meg Smith.

For the complete show schedule, visit the SCIBA website.