All ABA main store members should have received an e-mail last week that included instructions for participating in ABACUS-14, as well as links to the secure, online ABACUS submission form.
The e-mail bore the subject line “ABACUS-14 USE THIS LINK,” and the sender was Martha Love, the National Association of College Stores’ OnCampus Research information analyst. The e-mail included both the ABA member bookstore’s unique ABACUS-14 I.D. number for logging into the survey and a link to the survey.
Stores are asked to complete the survey as soon as possible. This year’s deadline is July 1.
If the person responsible for completing the survey did not receive the e-mail, he or she is asked to check with other colleagues at the store and in e-mail spam boxes. Recipients of the e-mail are requested to forward it to the appropriate colleague, if necessary, as soon as possible.
The ABACUS project is an annual, members-only survey that collects and analyzes key and actionable information that can help improve a bookstore’s operations and bottom line.
By submitting their store data for ABACUS-14 via a secure and confidential electronic form, stores will receive both the ABACUS executive summary and a customized report that analyzes their financial results, including comparisons with other stores based on multiple criteria (such as sales level, store size, and community type) in addition to year-to-year trending information.
The customized report allows participating bookstores to focus on key drivers of profitability and benchmark their performance across a number of different criteria.
Booksellers with questions about submitting data to the survey can contact Love at OnCampus Research via email@example.com or (800) 622-7498, ext. 2448. Booksellers who have general questions about ABACUS can contact ABA’s Cullen via e-mail or at (800) 637-0037, ext. 7560.