All ABA main store members should have received an e-mail last week that included instructions for participating in the ABACUS-13 Survey, the bookstore’s unique I.D. number, and links to the secure, online submission form. The e-mail bore the subject line “ABACUS-13 Survey Starts Today,” and the sender was Martha Love, the National Association of College Stores’ OnCampus Research information analyst.
Stores are asked to complete the survey as soon as possible; this year’s deadline is July 31.
If the person responsible for completing the survey did not receive the e-mail, he or she is asked to check with other colleagues at the store and in e-mail spam boxes. Recipients of the e-mail are requested to forward it to the appropriate colleague, if necessary, as soon as possible.
Questions about completing the survey should be sent to Love at OnCampus Research via e-mail to firstname.lastname@example.org or call (800) 622-7498, ext. 2448.
The ABACUS project is an annual, members-only survey that collects and analyzes key and actionable information that can help improve a bookstore’s operations and bottom line.
By submitting their store data for ABACUS-13 via a secure and confidential electronic form, stores will receive both the ABACUS executive summary and a customized report that analyzes their financial results, including comparisons with other stores based on multiple criteria (such as sales level, store size, and community type) in addition to year-to-year trending information. The customized report allows participating bookstores to focus on key drivers of profitability and benchmark their performance across a number of different criteria.
Booksellers who have general questions about ABACUS can contact ABA’s Cullen via e-mail or at (800) 637-0037, ext. 7560.