“We know that there are many smaller publishers in the industry [for whom] a stand-alone seasonal catalog within Edelweiss does not necessarily make sense,” said Above the Treeline CEO John Rubin. “Now we have an option for these publishers to join and use Edelweiss, and to add their titles to the compilation catalog we’re calling Serendipity. We’re really looking forward to serving these smaller publishers and growing a strong and diverse title base within Edelweiss.”
Serendipity allows clients to create branded publisher profiles with rich title information, which can then be promoted and shared using such features as HTML-formatted e-mails, hyperlinks, PDF creation, and Facebook and Twitter. Rubin noted that titles added via Serendipity would be accessible to the Edelweiss user base of 2,000 book industry professionals via keyword search, GeoSearch, “buzz” search, and the “browse titles” feature.
An affiliate program will allow third parties to refer new Serendipity clients and receive a portion of the first month’s billing. “We’ll be talking with booksellers, bloggers, and others about this new partnership program,” said Mark Evans, Treeline’s director of marketing. “We’ve already seen significant interest in our conversations so far. Some booksellers see this as a way to organize and manage the many individual solicitations they receive while receiving some revenue at the same time.”
Pricing for Serendipity will be $20 per month for the first title and $10 per month for each additional title; payment will be via a monthly credit card subscription.