American Booksellers Association to Take Over Management of Independent Bookstore Day

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The American Booksellers Association announced today that it will take over management of Independent Bookstore Day, which will mark the sixth nationwide celebration of independent bookstores on April 25, 2020.

Independent Bookstore Day (IBD) has grown exponentially since its launch in California in 2014 and on a national level in 2015. Because of the success and growth of the program, ABA has agreed to take on management of the event for 2020. Current IBD Program Director Samantha Schoech will remain in her position and work closely with ABA on planning and promoting the event.

During the fall regional trade shows, ABA will host the educational program “Independent Bookstore Day: Celebrate With Success,” which will offer an overview of the event and tips from booksellers who have successfully made the best of the national celebration of indie bookstores.

A panel of booksellers will offer information on how to order and make the most of the exclusive merchandise created for IBD, how to organize and publicize their store’s party, and strategies for using social media to increase sales and community participation.

Watch upcoming issues of Bookselling This Week for more on the fall regional trade shows and Independent Bookstore Day.