This week, the American Booksellers Association unveils the 2007 Book Sense Bestsellers, the year's top-selling titles at independent bookstores with Book Sense nationwide. The list, featuring the 15 bestselling books in Hardcover Fiction, Hardcover Nonfiction, Paperback Fiction, Paperback Nonfiction, Children's Fiction, and Children's Illustrated, is a great marketing tool for spurring holiday and year-end sales.
To help booksellers promote the 2007 Bestsellers in-store and online, ABA has created the lists in PDF, text, and HTML formats. The 8-1/2" x 11" PDFs can be used individually or placed together to create one large Book Sense 2007 Bestsellers poster.
"The presentation of the year's bestselling titles at independent bookstores nationwide in one distinctive poster makes a persuasive marketing tool," said ABA Chief Marketing Officer Meg Smith. "Since we began creating the lists in this format, we've received very positive feedback about the dynamic visual statement they make to a bookstore's customers. We hope this year even more of our members will use the lists as a colorful backdrop to in-store and window displays."
The lists are appropriate for display throughout the store and for use as handouts at the cashwrap or as bag stuffers. The year-end lists are also great hooks for local media and are equally effective when they are included in the store's print or e-mail newsletters.
To use the PDFs to create a large poster-effect, booksellers should place the Hardcover Fiction, top left; Hardcover Nonfiction, top right; Paperback Fiction, middle left; Paperback Nonfiction, middle right; Children's Fiction, bottom left; and Children's Illustrated, bottom right.
Questions regarding the Book Sense 2007 Bestsellers list should be addressed to Smith at [email protected].