Attention All Publishers! Learn More About Book Sense & ABA at a Special BEA Meeting

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Calling all publishers -- especially those in marketing, sales, and publicity! You’re invited to come meet ABA staff for an update and Q&A session on all ABA and Book Sense programs on Thursday, May 2, from 10:00 a.m. to 11:30 a.m. at the Jacob K. Javits Convention Center (Room 1E17K) in New York City.

Key items include Book Sense Bestseller lists and the Book Sense 76 program,, the Local Marketing Intelligence program, and the ABA Book Buyer’s Handbook Online. Admission is open to all BEA exhibiting publishers.

The four topics to be covered, in this order:

* General ABA Marketing and Services

Introduction by Neal Coonerty, ABA President and owner of Bookshop Santa Cruz, Santa Cruz, California

* Book Sense

Moderators: Carl Lennertz, Senior Marketing Consultant, ABA, and Mark Nichols, Book Sense Publisher Partner Manager, ABA


Moderator: Meg Smith, Business Development Manager,

* ABA Book Buyer’s Handbook Online

Moderator: Dan Cullen, Director, ABA Information Department