Baker & Taylor to Offer Special Promotion in April on All Kids’ & YA Titles
Baker & Taylor will celebrate its lead sponsorship of the fifth ABC Children’s Institute (Ci5) with a 45 percent discount on all children’s and young adult trade books for two weeks following the April 5–7 event. The promotion, Kids First, is open to all American Booksellers Association member stores.
From Saturday, April 8, through Friday, April 21, 2017, ABA member bookstores will save on all hardcovers, paperbacks, board books, and titles published by university and small presses — frontlist and backlist — that are coded to juvenile and young adult BISACs. In addition, all gift items, including plush, will qualify for a 45 percent discount. The only exclusions are not-yet-published titles and short-discount titles.
Stores can place their orders as usual; no promo code is required. There is no minimum order to qualify, and no limit to the number of times a store can receive the discount during the two-week offer. ABA member booksellers with a BookWeb username and password can find full details of the offer here.
The B&T promotion comes at just the right time for stores to stock up for last-minute Easter sales and prep for the beginning of the summer reading season.
To coincide with the B&T promotion, ABA has a special offer for bookstores that have not been ABA members for at least two years: Stores that enter the promo code BTSPRING when they join the association will receive three months of their first year of ABA membership free, gaining all benefits of membership plus participation in the Kids First promotion.
Booksellers can learn more about the promotion and talk to a B&T representative at the Consultation Station at the Children’s Institute.