BEA Marketplace Expands to Make Convention Planning Easier

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BookExpo America (BEA), in partnership with Publishers Lunch, has announced that its online directory, BEA Marketplace (, which was introduced last year on a test basis, has been expanded to facilitate planning for this year's trade show. The Web site currently features over one thousand pages of searchable information about exhibitors and Rights Center participants planning to attend the 2004 trade show, which will be held at Chicago's McCormick Place Convention Center from June 3 - 6.

Visitors to BEA Marketplace can use the search form at the top of the page to find exhibitors, key personnel attending BEA by department (with contact information), advance reader's copies and other giveaways, author signing and appearance information, and more.

On the Rights Center pages, buyers can get a sense of what is being offered, key contacts, and who is open for appointments.

"Unlike printed directories, most of which have early closing dates, BEA Marketplace is live and increasingly full of data right on up to and through the convention," said Michael Cader, publisher of Publishers Lunch, in a prepared statement. "It lets everyone find exactly what is most important to them at the show, and they can do it whenever it is convenient."

New this year, BEA Marketplace has been enhanced with an alphabetical-browse feature so that users can easily skim through an overview of who is exhibiting at the convention. In addition, BEA is promoting Marketplace to international attendees, who, for the first time, will be able to buy a page to let people know who they are, where they can be found at the show, what they are offering, and what they are interested in.