In January, the "Book Cash Accepted Here" decal was sent to booksellers. It is important that bookstores participating in the Book Sense program remember to place the decal prominently in their store window to let consumers know that Book Cash certificates are accepted at their bookstore.
The first Book Cash program was initiated last fall, and it was so successful that a second program was launched in November. The first promotional effort was sponsored by Coca Cola's Minute Maid brand and coordinated by The Properties Group. Consumers received their book cash coupons by collecting and then redeeming five proofs of purchase from Minute Maid or Hi-C juice boxes.
Coca-Cola sponsored the second Book Cash campaign, a "sweepstakes." Consumers buying specific Coke products were rewarded with a $5 or $10 Book Cash certificate. Both these promotions concluded at the end of November, and the Book Cash certificates expire on May 5, 2002.
In short, booksellers and sales staff should look for the Harry Potter design in the $4 amount and the Santa Claus design in either a $5 or $10 amounts (see below). All three coupons include the Book Cash logo, the authorized signature of John S. Galinos, and an expiration date.
A bookstore should deposit the certificates in its bank account in the same manner that it handles regular check deposits. More importantly, certificates must be deposited within seven days after the expiration date printed on the check. For more information, click here, or contact Jill Perlstein at (800) 637-0037, ext. 1283, or via e-mail at firstname.lastname@example.org.