Book Sense Electronic Gift Card Program Development Continues

ABA is finalizing details of its national electronic gift card program for stores with Book Sense and will begin rolling out details regarding program costs, equipment requirements, and sign-up in the July 10 edition of Bookselling This Week. The association will also soon finalize a selection of generic gift card designs with a generic backer or presenter. Booksellers will be able to add their store logo and information to the front of the card and to the backer for an additional fee.

A timeline is being developed so that booksellers can plan for the holidays, and it is expected that most stores with Book Sense will be selling and redeeming gift cards this fall.

The flexible Givex electronic gift card program, which will allow booksellers to choose the level of technology they wish to use to manage the sale and redemption of gift cards, was announced at this year's BookExpo America.

Booksellers with questions about the gift card program should send an e-mail to Jill Perlstein, ABA marketing director, at [email protected] or call (800) 637-0037, ext. 1283.