Booksellers Find Indie Next Promo Makes Life Easier

In June, Baker & Taylor launched the Indie Next Promotion in a Box, a program that makes it easy for ABA members to promote the newest and most anticipated titles. Participating stores receive an additional discount on the month’s Indie Next titles plus a free marketing kit.

“I have always tried to keep a selection of the Indie Next titles in the store but this allows me to create a unique display with all of my selected titles each month,” said Bill Skees of Well Read New & Used Books in Hawthorne, New Jersey. “One easy order and one easy delivery and my display is populated! I no longer have to parse out the titles to publisher orders that may or may not be sent in time. Each box also contained Indie Next stickers and shelf-talkers. This is a great time-saver and allows me to support the Indie Next list in a much more complete fashion.” 

Patrick Darby, owner of Novel Places in Clarksburg, Maryland, noted that the promotion is particularly helpful to his store because it has a small staff. “The program offered by Baker & Taylor makes ordering easier and is a one-stop shopping experience,” he said. “Love it!”

To take advantage of the additional discount and free marketing bundle, stores must commit to a six-month minimum participation period and to use the marketing materials to prominently display their chosen Indie Next List titles each month. Monthly orders must include any combination of 20 units of Indie Next or Now in Paperback titles from the current list.

Orders can be submitted through the standard B&T ordering system and titles will arrive with regular B&T shipments. Marketing bundles will ship separately and will arrive before the beginning of the promotion month. Books purchased through B&T are returnable within normal parameters.

To sign up or to get more information, stores should contact their Baker & Taylor sales representative or e-mail [email protected].