Booksellers Urged to Participate in ABACUS Survey

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Participating Stores Will Receive Customized Financial Report

The ABACUS-14 Survey process is now underway.

ABA main store members received an e-mail from the National Association of College Stores’ (NACS) OnCampus Research on Tuesday, June 2, with instructions for participating in ABACUS-14 and links to the secure, online ABACUS submission form.

The e-mail announcement to ABA members has the subject line “ABACUS-14 USE THIS LINK,” and the sender is Martha Love, OnCampus Research information analyst. The e-mail includes both the ABA member bookstore’s unique ABACUS-14 I.D. number for logging into the survey and a link to the survey.

Recipients of the e-mail are requested to forward it to the appropriate colleague, if necessary, as soon as possible. The person responsible for completing the survey is also encouraged to actively look for the e-mail if it does not arrive in his or her inbox.

The ABACUS project is an annual, members-only survey that collects and analyzes key and actionable information that can help improve a bookstore’s operations and bottom line.

By submitting their store data for ABACUS-14 via a secure and confidential electronic form, stores will receive both the ABACUS executive summary and a customized report that analyzes their financial results, including comparisons with other stores based on multiple criteria (such as sales level, store size, and community type) in addition to year-to-year trending information.

The customized report allows participating bookstores to focus on key drivers of profitability and benchmark their performance across a number of different criteria. Each participating store’s data is only accessible to Love, the OnCampus Research staff person responsible for the survey.

The ABACUS 14 Survey deadline is July 1, 2015.

“ABACUS has no peer in our industry for providing independent booksellers — at all stages of their store’s growth and development — essential and actionable information for making important business decisions that positively affect growth and profitability,” said ABA Senior Strategy Officer Dan Cullen. “We’re hopeful that even more bookstores will take the time to be part of this important project.”

Booksellers with questions about submitting data to the survey can contact Love at OnCampus Research via mlove@nacs.org or call (800) 622-7498, ext. 2448. Booksellers who have general questions about ABACUS can contact ABA’s Cullen via e-mail or at (800) 637-0037, ext. 7560.

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