Bookstore Romance Day Names Kit Rocha 2021 Ambassador

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Bookstore Romance Day has announced that its 2021 Ambassador is Kit Rocha, the New York Times and USA Today bestselling pseudonym for Bree Bridges and Donna Herren. Rocha was selected because their books are a strong representation of the focus of this year’s celebrations, which will be on books that cross boundaries between genres — romance, science fiction, fantasy, mystery, thriller, and more. Rocha will be promoting Bookstore Romance Day in the months leading up to the celebration on Saturday, August 21, and will be featured in a special spotlight panel during the day’s virtual events.

Rocha’s most recent book, Deal with the Devil, was published by Tor in July 2020; its follow-up, The Devil You Know, will be released in August of this year. 

“I couldn’t be more excited to have Kit Rocha as this year’s ambassador. Deal with the Devil is already an indie bookstore favorite and a great starting place for stores that want to delve into romance but are uncertain about the books traditionally thought to comprise the genre. Kit Rocha has a huge following among romance readers and we hope having Kit as ambassador will raise awareness in those readers of the romance-friendly independent bookstores out there,” said Billie Bloebaum, Bookstore Romance Day’s founder.

Rocha began their professional career in self-publishing with the Beyond series, which was nominated for the best erotic romance Romantic Times Reviewer’s Choice award five times and won twice. They also played a significant role in the recent Romancing the Runoff auction, which raised nearly $500,000 for voting rights organizations in the lead-up to the 2020 Georgia Senate runoff elections. For more information about Rocha and their books, visit

Bookstore Romance Day launched in 2019 with the goal of creating a day designed to give independent bookstores an opportunity to celebrate romance fiction — its books, readers, and writers — and to strengthen the relationships between bookstores and the romance community. For more information about Bookstore Romance Day, a list of sponsors, and participating bookstores, visit