Bookstores, Industry Professionals Promote #ReadIndieForward

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Bookstores and industry professionals have taken to social media to promote #ReadIndieForward, a pay-it-forward campaign that encourages readers to support indie bookstores by gifting books to friends and family.


The steps of the program — which is sponsored by Shelf Awareness and Sourcebooks — are as follows:

  • Buy a book from your favorite independent bookstore and send it to a loved one
  • Post to social media that you #ReadIndieForward by gifting a book to a loved one
  • Tag the person receiving the book, tag the independent bookstore you bought the book from, and use the hashtag #ReadIndieForward

Promotional posts are rolling in, and some readers are already participating. Here are some recent posts in the hashtag:

Booksellers and publishers can join the movement by visiting, which features downloadable social media assets they can personalize with their logo, as well as ads to promote #ReadIndieForward to their communities, staff, authors, and readers across Facebook, Twitter, and Instagram. Shelf Awareness for Readers will also provide book recommendations for all readers.