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Penguin Group (USA) Launches New Trade Paperback Line

The Penguin Group (USA) paperback division, which includes among others Penguin, Plume, New American Library, and Riverhead Trade Paperbacks, will launch a new trade paperback line, "Essential Editions," this fall. The line will feature top-selling titles including The Kite Runner and The Secret Life of Bees, as well as classics such as The Bluest Eye and The Godfather, in a deluxe trade paperback format.

According to the publisher, Essential Editions will be packaged with French flaps, rough fronts, high-quality paper, and a distinctive cover look with embossed texturing that incorporates the original jacket design of each book. Each book will also have a Readers Guide available online. Priced around $16, the first 10 Essential Editions are scheduled to hit bookstores in September and October.